The Challenge
Beiersdorf (NIVEA, Eucerin, La Prairie) is scaling e-commerce across Europe and needs someone to own performance marketing strategy end-to-end. You'll build the playbook for driving traffic, optimizing conversion, and hitting ambitious ROAS targets across SEM, paid social, retail media, and programmatic-while coordinating agencies and internal teams to execute flawlessly.
Your Mission
Audit current performance marketing stack (channels, spend, ROAS by lever) and document baseline KPIs for SEM, paid social, affiliation, display, and retail media
Define and socialize full-funnel media strategy framework aligned with regional guidelines; establish monthly reporting cadence with clear ownership
Launch 2-3 performance optimization tests (bid strategy, audience segmentation, creative format) with measurable uplift targets
Map marketplace dynamics (Amazon, local platforms) and identify quick wins for incremental ROAS without proportional spend increase
Deliver 15-25% YoY ROAS improvement across core channels through testing, attribution refinement, and budget reallocation
Build and operationalize data-driven culture: implement robust analytics dashboard (Google/Adobe Analytics), establish weekly performance reviews, and train team on advanced metrics (BROAS, NTB, LTV)
Scale retail media activations (on-platform and off-platform) to 20%+ of total performance marketing mix with proven incremental revenue attribution
Identify and pilot 2 innovative channels or tactics (new paid social placements, attribution model, marketplace expansion) with POC results and go/no-go recommendations
KPIs You'll Own
ROAS (Return on Ad Spend)
Primary performance metric tracking revenue generated per euro spent across all performance channels.
BROAS (Blended ROAS)
Revenue attributed across all touchpoints in the customer journey, accounting for incrementality and cross-channel effects.
CAC (Customer Acquisition Cost)
Total acquisition spend divided by new customers acquired; critical for unit economics and profitability at scale.
Conversion Rate by Channel
Percentage of traffic converting to purchase; identifies underperforming funnels requiring optimization.
NTB (New-to-Brand) %
Proportion of revenue from new customers vs. repeat; ensures balanced growth strategy between acquisition and retention.
Media Spend Efficiency
Ratio of incremental revenue to incremental spend; validates true business impact vs. cannibal spend.
Tools & Stack
Your Team
Your Manager
E-commerce or Digital Director (likely reporting to VP/Head of Digital or Chief Marketing Officer)
Current Team
Performance marketing team (size TBD); Media agency partnerships (retailer.com + others); Cross-functional: Digital, E-commerce, Retail Media teams
New backfill or expansion role (not specified); likely backfill given structure of brief
The Package
Salary
€55K-€75K base
Variable
Likely 10-20% performance bonus tied to ROAS and revenue targets
Remote
On-site only • Paris, Île-de-France, France
Benefits & Perks
Company Intelligence
Beiersdorf is a 140-year-old German personal care company behind globally recognized brands like NIVEA, Eucerin, and La Prairie. With 20,000+ employees worldwide, they're scaling e-commerce and digital marketing to modernize how they reach consumers. Culture emphasizes purpose ('WE CARE BEYOND SKIN'), inclusivity, and agility.
Team Size
20000
Customers
B2C consumers across beauty, skincare, and body care; also B2B through retail and marketplace partnerships
Culture
Inclusive, respectful, trust-based; values CARE, COURAGE, SIMPLICITY, TRUST; diverse and equal opportunity focused
Is This Role For You?
- You've driven 6+ years of performance marketing in agency or brand-side roles and have built or scaled SEM, paid social, and programmatic campaigns
- You're obsessed with data: you can read analytics dashboards, design tests, and defend media spend decisions with numbers, not gut feel
- You thrive in fast-moving, cross-functional environments and can juggle multiple stakeholders (agencies, internal teams, global leadership) without dropping the ball
- You understand e-commerce fundamentals (conversion funnels, marketplace dynamics, ROAS/BROAS, LTV) and can spot quick-win optimization opportunities
- You're fluent in French and English and comfortable working on-site in Paris with occasional international travel
- You prefer remote work or flexibility; this role is 100% on-site in Paris-non-negotiable
- You're not comfortable with data and analytics or you struggle to translate insights into actionable recommendations
- You lack experience in performance marketing (SEM, paid social, affiliate, programmatic); this is not an entry-level or brand marketing role
- You're uncomfortable collaborating with agencies and matrix teams or you prefer owning 100% of execution alone
Interview Process
Screening call
HR + hiring manager (15-20 min): Confirm background, motivation, language fluency (French/English), on-site availability
Performance marketing deep-dive
Hiring manager + potential peer (45-60 min): Walk through past campaigns, ROAS improvements, channel strategy decisions; expect questions on attribution, testing methodology, and ROI defense
Case study / business scenario
Whiteboard or presentation (30-45 min): E-commerce performance marketing scenario (e.g., 'How would you optimize ROAS for a new product launch?' or 'Audit this underperforming paid social funnel')
Stakeholder conversation
Cross-functional lunch/coffee with Digital, E-commerce, or Media leadership (30-45 min): Assess collaboration style, communication, alignment on priorities
Final round
Director or VP-level conversation (30-45 min): Vision, strategy, organizational fit, and offer discussion
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.