Partner Marketing Manager

Experience

• 3-6 years in partner marketing, product marketing, or demand generation roles
• Experience in B2B SaaS or digital solutions
• Exposure to sales-led environments

Skills

• Strong execution capability (campaigns, content, coordination)
• Good understanding of product and solutions marketing fundamentals
• Ability to manage multiple stakeholders and projects
• Familiarity with digital marketing tools (HubSpot, CRM, CMS, analytics)
• Budget management

Mindset

• Startup mentality, takes ownership and moves fast
• Hands-on executor, comfortable doing as well as coordinating
• Self-sufficient, able to operate with autonomy
• Proactive, identifies opportunities and acts on them
• Commercial mindset, understands how marketing drives revenue

Languages & Other Requirements

• Fluent in English (mandatory)
• Other European languages is a plus
• Willingness to travel across EMEA as needed

The Role

We are looking for a hands-on, proactive Partner Marketing Manager to support the go-to-market and growth of strategic partner solutions across EMEA, with a focus on a new product named: ARKANCE Egnyte.

Reporting to the Product and Services Marketing Director, you will play a key role in executing the GTM strategy, working closely with partners, sales, services, and marketing teams to drive adoption and revenue.

This role requires a startup mindset, you will act as the main marketing point of contact for the partner solution, taking ownership of execution while leveraging the broader marketing team for support.

You will be expected to be self-sufficient, hands-on, and results-driven, contributing across positioning, campaigns, and sales enablement.

Key Responsibilities

GTM Execution

• Support the execution of the GTM strategy defined at EMEA level
• Contribute to launch planning and rollout across EMEA
• Ensure alignment between marketing, sales, services, and partners

Partner Marketing & Coordination

• Act as the main marketing point of contact for strategic partners (Egnyte)
• Coordinate joint initiatives between ARKANCE and partners including:
  • campaigns
  • messaging
  • events
• Ensure alignment between partner inputs and ARKANCE priorities
• Manage the partner marketing funding requests and reporting

Positioning & Product Marketing Support

• Support the development of:
  • messaging
  • value proposition
  • use cases
• Translate partner solutions into clear customer value
• Contribute to market research and competitive analysis for partner solutions and the associated ARKANCE value proposition

Demand Generation (Hands-on)

• Execute targeted campaigns (ABM, digital, events)
• Coordinate with EMEA and local marketing teams for:
  • campaign delivery
  • content creation
• Manage and optimise:
  • landing pages
  • email campaigns
  • lead generation activities

Sales Enablement

• Create and maintain:
  • pitch decks
  • one-pagers
  • sales playbooks
  • ROI tools
• Support sales teams with:
  • training
  • demo preparation
  • key deal support

Performance Tracking & Optimisation

• Track and report on key KPIs:
  • lead generation and conversion to opportunity
  • pipeline contribution
  • campaign performance
• Provide insights and recommendations to improve results

Broader Marketing and Communications Support

• Support additional partner and product marketing initiatives as needed, in line with business priorities