The Challenge
Photoroom is processing 5+ billion images annually and scaling enterprise revenue with customers like Amazon and DoorDash. You'll build the operational backbone that turns enterprise marketing strategy into predictable pipeline—owning automation, attribution, and lead ops across HubSpot.
Your Mission
Audit and document all existing HubSpot campaign workflows, identify gaps, and establish clean UTM/source tracking standards across paid, organic, email, and PLG channels
Build 3-4 core lifecycle automation sequences (MQL nurture, PQL-to-sales handoff, re-engagement) with proper segmentation logic and deliverability monitoring
Implement attribution framework and marketing performance dashboard tracking traffic, MQL/PQL generation, and marketing-sourced pipeline contribution
Establish lead routing rules and SLA documentation between marketing, sales, and RevOps to ensure consistent lead qualification
Scale campaign operations to support 40% YoY growth with reliable, repeatable workflows across lifecycle and ABM programs
Achieve 95%+ data quality score on marketing attribution with automated QA checks and regular audits across all channels
Optimize campaign performance through send-time testing, segmentation refinement, and conversion event tagging—measure 15%+ improvement in MQL-to-SQL conversion
Own full integration between HubSpot, Braze (B2C), and data warehouse—create single source of truth for marketing funnel metrics accessible to revenue leadership
KPIs You'll Own
Marketing-Sourced Pipeline Contribution
Track % of enterprise revenue pipeline originating from marketing campaigns, attributed through clean UTM/source logic.
MQL-to-SQL Conversion Rate
Monitor % of marketing-qualified leads that progress to sales-qualified opportunities within 30 days.
Campaign Automation Uptime
Measure % of scheduled campaigns executed without issues, segmentation accuracy, and email deliverability rates.
Data Quality Score
Monthly audit score assessing completeness and accuracy of lead records, attribution tags, and campaign tracking.
Lead Routing SLA Compliance
% of leads delivered to sales within agreed timeframes with correct qualification level (MQL vs PQL).
Tools & Stack
Your Team
Your Manager
Head of Enterprise Marketing
Current Team
RevOps, Data, Enterprise Marketing team
New hire to build out marketing ops function at scale
The Package
Salary
€60K-€75K base
Remote
Flexible across Germany, UK, Italy, France, Ireland, Portugal, Spain—monthly Paris office visits (reimbursed)
Benefits & Perks
Company Intelligence
Photoroom is the world's most popular AI photo editor (300M+ downloads), launched in 2020 from Y Combinator. Processing 5+ billion images annually, they serve individual creators and enterprises (Amazon, DoorDash, Decathlon) via B2C app and B2B API. Series B-backed, profitable, 100+ team aiming for 40% YoY growth.
Founded
2020
Team Size
100+
Funding
Series B
Customers
Amazon, DoorDash, Decathlon, 300M+ users
Culture
Craft-focused, innovation-driven, collaborative—remote-friendly team of builders
Is This Role For You?
- You've built marketing automation workflows in HubSpot at scale and understand segmentation, branching logic, and deliverability deeply
- You obsess over data quality and attribution—you've implemented UTM frameworks and built dashboards that revenue leaders actually trust
- You thrive operationalizing strategy: translating vague marketing goals into clean, measurable automation and documented workflows
- You're comfortable working across teams (marketing, sales, RevOps, data) and can communicate technical decisions to non-technical stakeholders
- You want impact: at a growth-stage company executing 40% YoY expansion with real enterprise customers
- You prefer hands-on campaign execution over building systems—this role is about infrastructure, not creating campaigns
- You're uncomfortable with data/analytics work or find attribution tracking tedious; it's core to the role
- You need full remote: this requires monthly in-person Paris office visits and EU flexibility isn't optional
Interview Process
Initial screening
Discuss HubSpot experience, marketing ops background, and specific examples of workflows you've built
Technical deep-dive
Walk through your approach to attribution, UTM taxonomy, and a tricky segmentation/automation scenario
Cross-functional meeting
Interview with Head of Enterprise Marketing and RevOps to assess collaboration fit and understanding of revenue ops alignment
Case study / take-home
Design a campaign automation workflow or attribution framework for a given scenario (typically 1-2 hours)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.