The Challenge
Xepelin is the digital CFO platform disrupting LATAM's $1M+ company network with automated financials and liquidity access. You'll transform this fintech into the region's most admired financial brand-owning narrative, PR, community, and digital distribution across Mexico and Chile.
Your Mission
Audit and refresh brand identity (purpose, personality, visual system) with regional consistency playbook for Mexico + Chile expansion
Launch 360° awareness campaign (offline + digital) measuring lift in brand recall and preference vs. competitors within 90 days
Build thought leadership pipeline: position 2-3 company leaders with published op-eds, podcast appearances, and media placements in top-tier fintech/business outlets
Establish brand governance framework: templates, tone guidelines, approval workflows to reduce production cycle time by 40%
Achieve 25%+ uplift in brand awareness metrics (aided/unaided recall) across target SMB and mid-market segments in Mexico
Deliver integrated PR strategy with sustained media presence: 15+ quality business/tech placements and 5+ thought leadership articles monthly
Build owned digital distribution system: newsletter, content hub, social amplification with 3:1 engagement rate benchmark vs. industry
Map marketing impact on pipeline: prove CAC reduction and pipeline velocity improvement tied to brand/awareness campaigns (at least 15% influence)
KPIs You'll Own
Brand Awareness (Aided/Unaided Recall)
Track quarterly brand lift among SMB/mid-market targets in Mexico and Chile; benchmark against top 3 fintech competitors.
Media Placements & Earned Value
Count quality PR hits in tier-1 business/fintech media; estimate earned media value and attribution to pipeline opportunities.
Content Engagement & Distribution ROI
Measure engagement rates (likes, shares, comments) and click-through conversion on owned/earned/partner channels; track cost-per-engagement.
Pipeline Influence & CAC Attribution
Model marketing's influence on pipeline progression from awareness to qualified lead; calculate blended CAC and payback period by campaign.
Brand Sentiment & Share of Voice
Monitor social listening and news sentiment; track share of voice vs. competitors in fintech and SMB finance conversations.
Tools & Stack
Your Team
Your Manager
CMO or VP Growth (not specified in posting)
Current Team
Agency partners for PR/design; implied small in-house marketing team needing leadership
New leadership hire to structure and scale marketing function
The Package
Salary
$95K-$130K base
Equity
Likely (Series B+ fintech standard)
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
Xepelin is a LATAM fintech automating financial management and liquidity access for SMBs and mid-market companies. Backed by 1M+ active businesses in its network, it provides AI-powered cash visibility and risk intelligence to enable faster, safer decision-making.
Funding
Series B+ (implied by scale and regional expansion)
Customers
1M+ businesses (SMB to mid-market), primarily Mexico and Chile
Culture
Customer-centric, ownership-driven, intelligent risk-taking, leadership by example, tech-powered problem-solving
Is This Role For You?
- You've built and scaled brand narrative for B2B fintech, SaaS, or enterprise software-not just executed campaigns
- You can operate both strategy (defining brand equity) and execution (managing agencies, budgets, cross-functional teams, measurement)
- You're fluent in LATAM markets or have built regional brands; bilingual (Spanish/English) is a bonus
- You obsess over impact: tying marketing efforts to pipeline, CAC, and business outcomes-not just vanity metrics
- You thrive in fast-moving, ambiguous environments where you're building a function from the ground up
- You're a designer or content creator looking for a specialist role-this is leadership requiring full P&L ownership and team coordination
- You need a fully remote setup; this is on-site Mexico City only
- You can't speak to (or measure) business impact; you focus only on creative output or brand aesthetics
- You've only worked in enterprise B2B or government sectors and haven't operated in fast-growth startup/scale-up environments
Interview Process
Screening Call (30 min)
Recruiter or CMO validates background in fintech/B2B brand building and regional LATAM experience.
Marketing Strategy Case Study (take-home)
Develop 90-day brand and awareness strategy for Xepelin; include messaging, channels, metrics, and budget allocation.
Leadership & Execution Interview (60 min)
Deep dive on past campaigns: budgets managed, teams led, metrics achieved, and how you handled agency/stakeholder conflicts.
Founder/CMO Interview (60 min)
Vision alignment, fintech market understanding, and how you'd position Xepelin as the #1 brand in LATAM fintech.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Growth Strategy Manager- Italian speaker
FeverUp • Madrid
Lead Field Marketing Specialist - B2C
Vtex • São Paulo
Analista de Redação GEO e Inbound Júnior | Marketing
C6 Bank • São Paulo, Brazil
Pessoa Analista de Dados Pleno | Aquisição
Jobgether • Brazil
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.