The Challenge
WPP Media's EssenceMediacom is hunting for a Social Media Community Manager to own strategy across TikTok, Instagram, and YouTube for culturally-driven brands. You'll translate audience insights into content that actually moves the needle, collaborating with creative and data teams to deliver integrated campaigns that prove ROI.
Your Mission
Audit existing social media presence and establish editorial guidelines, content frameworks, and platform-specific strategies for at least 2 client accounts
Design and present 3 strategic social media proposals demonstrating integration with paid amplification and media planning
Build and document community management protocols; establish baseline metrics (engagement rate, sentiment, share of voice) across primary platforms
Collaborate with creative and insights teams to develop 1 integrated campaign brief showing organic + paid social strategy with projected KPIs
Own full social media strategy execution for 3-5 active client accounts; demonstrate measurable growth in engagement, reach, or conversion metrics month-over-month
Develop proprietary content frameworks that leverage cultural insights to drive platform-native performance (e.g., TikTok virality benchmarks, Instagram Reels CTR targets)
Lead quarterly strategic reviews with clients; present data-backed recommendations that improve media ROI by 15%+ or reduce CAC by 20%+
Scale team capabilities: mentor 1-2 junior community managers and establish repeatable processes for content calendar management, performance reporting, and culture-to-insight translation
KPIs You'll Own
Engagement Rate (Likes + Comments + Shares / Impressions)
Track organic engagement across all platforms; target 2-5% depending on platform and audience size.
Share of Voice
Monitor client's social mentions vs. competitors to gauge brand presence in cultural conversations.
Content Performance Lift (Paid vs. Organic)
Measure incremental reach, CTR, and conversion uplift from paid amplification of organic content.
Community Health Score
Sentiment analysis, response time, and follower growth rate to assess community strength and brand affinity.
Campaign Attribution / Media ROI
Connect social media activity to downstream conversions or sales using UTM tracking and attribution modeling.
Tools & Stack
Your Team
Your Manager
Not specified; likely Media Strategy or Client Services Director
Current Team
Cross-functional: creative team, media buyers, data/insights analysts
New role or backfill for growth; growth opportunity within EssenceMediacom
The Package
Salary
$65K-$85K base
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
WPP Media is a global media collective powered by AI-driven insights and WPP Open, an agentic marketing platform. EssenceMediacom, a leading WPP Media brand, is a data and analytics-grounded media agency that helps Fortune 500 brands win in the modern communications economy through creative breakthroughs and platform expertise.
Customers
World's leading brands across entertainment, film, streaming, and consumer categories
Culture
Emphasis on creativity, collective leadership, trust, and optimistic growth mindset; values data transparency and cultural relevance
Is This Role For You?
- You've led social media strategy (not just posting) for 3-5 years at an agency or in-house for culturally-driven brands
- You speak fluent English and are comfortable presenting to C-level clients; Spanish is a bonus
- You can translate TikTok trends and audience psychology into actionable content briefs and campaign strategies
- You're obsessed with metrics and can connect social activity to business outcomes (reach, engagement, conversions, media ROI)
- You thrive in cross-functional environments and can partner effectively with creatives, media planners, and data analysts
- You're a community manager tactician focused on daily moderation and replies—this role demands strategic thinking and client-facing strategy work
- You have no experience with paid social or don't understand the interplay between organic content and amplification budgets
- You're not comfortable on-site in Mexico City or don't speak advanced English
Interview Process
Screening Call
Recruiter assesses background, English fluency, and social media experience; 20-30 min
Strategy Case Study
You present a social media strategy for a fictional or real brand; demonstrate platform expertise, insights translation, and business acumen
Client Simulation
Whiteboard or presentation exercise: pitch a social media campaign idea to hiring manager(s) playing client role
Cross-Functional Panel
Meet with creative, media, and insights stakeholders; assess collaboration style and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.