The Challenge
WPP Media is the AI-driven media operating unit powering growth for the world's biggest brands. You'll own end-to-end influencer campaigns for Coca-Cola across Peru, Colombia, and Ecuador—managing strategy, content, partnerships, and proving ROI at scale.
Your Mission
Launch and execute 3-5 influencer campaigns across Andean markets with zero brand compliance issues
Build working relationships with 4-6 key agency partners and establish collaboration frameworks
Create standardized content review processes and brand guideline documentation for influencer creators
Deliver first month campaign performance reports with clear KPI tracking and insights
Manage full influencer portfolio lifecycle for Coca-Cola with 95%+ KPI achievement across markets
Develop data-driven influencer selection methodology using Klear/Upfluence to optimize creator-brand fit
Build regional insights dashboard showing content performance trends, audience behavior, platform patterns
Train and mentor junior team members on influencer strategy best practices and campaign workflows
KPIs You'll Own
Campaign KPI Achievement Rate
Percentage of influencer campaigns hitting or exceeding agreed engagement, reach, and conversion targets.
Content Approval Turnaround
Average days from creator submission to approved content, targeting <2 business days.
Brand Compliance Score
Percentage of influencer content meeting brand guidelines on first review, targeting 95%+.
Cost Per Engagement
Average cost efficiency of influencer content delivery across Andean markets versus baseline.
Creator Performance Variance
Ratio of top vs. bottom quartile creators by engagement rate to identify and scale winners.
Tools & Stack
Your Team
Your Manager
Not specified—likely Regional Marketing Lead or Influencer Strategy Director
Current Team
Cross-functional team across WPP Media and agency partners; inter-agency collaboration structure
New role supporting Coca-Cola regional expansion
The Package
Salary
$45K-$60K base
Remote
On-site in Bogotá, D.C., Colombia. Full-time contract labor (Contrato obra labor).
Benefits & Perks
Company Intelligence
WPP is the creative transformation company serving the world's leading brands. WPP Media is the AI-driven media operating unit bringing together media, data, and partnerships to deliver creative personalization at scale, powered by WPP Open and Open Intelligence.
Customers
Coca-Cola
Culture
Values: Lead Collectively, Create Open environments, Lead Optimistically. Emphasis on exceptional talent, creativity, and transformational growth.
Is This Role For You?
- You've managed influencer campaigns end-to-end and can speak credibly about creator vetting, content strategy, and performance
- You're fluent in influencer marketing platforms (Klear, Upfluence) and can interpret metrics without hand-holding
- You thrive on detail work—content review, compliance, KPI tracking—and see it as strategic, not busywork
- You communicate assertively across agencies, brands, and creators; you translate data into business language naturally
- You're ready to own regional markets (Peru, Colombia, Ecuador) and drive results with minimal senior oversight
- You need remote flexibility or hybrid options—this is on-site Bogotá only
- You're uncomfortable with contract labor (obra labor) arrangements or prefer permanent employment
- You lack hands-on influencer marketing experience or think you can learn it on the job
Interview Process
Initial Screening
Phone call to confirm influencer marketing background, platform experience, and regional market knowledge
Case Study / Campaign Brief
Short exercise: analyze an influencer portfolio, recommend creators, identify compliance risks for a Coca-Cola campaign
Cross-Functional Panel
Conversation with WPP Media leadership and Coca-Cola stakeholders on strategy, collaboration, and brand alignment
Reference Check
Verification of influencer marketing experience and ability to execute under brand constraints
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.