The Challenge
Wink (part of Media-Start) is a ~40-person agency helping SMEs access major national media. You'll own growth ops from data to automation—building workflows, optimizing funnels, and scaling acquisition for a fast-growing B2B platform.
Your Mission
Audit and optimize HubSpot setup; map core conversion funnels and identify 3+ friction points
Design and deploy 2 multi-channel campaigns using Lemlist + Zapier automation for prospecting
Build 1 end-to-end onboarding workflow to improve new lead activation rates by 20%+
Weekly reporting: present user journey insights and data-driven recommendations to Sales/Product
Scale scraping and lead gen ops to 500+ qualified prospects/month with repeatable process
Establish growth metrics dashboard tracking CAC, LTV, funnel velocity, and activation rate trends
Launch 3 automated nurture sequences for different buyer personas; achieve 25%+ engagement baseline
Mentor junior team member on growth stack tools; document playbooks for campaigns and workflows
KPIs You'll Own
Campaign Conversion Rate
Track email open, click-through, and reply rates across Lemlist campaigns to optimize messaging and targeting.
Funnel Velocity
Measure time from lead capture to first meeting; optimize bottlenecks to compress sales cycle.
Lead Quality Score
HubSpot lead scoring tied to close probability; iterate on criteria to improve Sales productivity.
Automation Efficiency
Monitor Zapier/LGM workflow execution; measure time saved and error rate to prove automation ROI.
Tools & Stack
Your Team
Your Manager
Marketing Manager / Head of Growth
Current Team
Marketing team (size not specified); cross-functional: Sales, Product, Leadership
New role
The Package
Salary
€28K-€36K base
Remote
On-site in Aix-en-Provence, France (full-time; alternance schedules accepted except 3 days work / 2 days school)
Benefits & Perks
Company Intelligence
Media-Start is a 2022-founded media agency (40 headcount) connecting SMEs to major national French media outlets via media partnerships. Beyond a vendor, they're a B2B sales academy: hiring for potential and attitude, then training rigorously. Wink is their growth-focused initiative.
Founded
2022
Team Size
40
Customers
TPE/PME (small and medium-sized French businesses) targeting national media visibility
Culture
Ambitious, entrepreneurial, responsibility-driven. Talent > pedigree. Intensive training model. Growth-obsessed.
Is This Role For You?
- You're data-hungry: love analyzing funnels, user journeys, and A/B test results to find growth levers
- You're a hands-on operator: scraping, Zapier, HubSpot optimization, email automation don't scare you—they excite you
- You're proactive and curious: willing to learn fast, test, fail, and iterate in a lean startup environment
- You have Master's-level education in marketing, commerce, or comms AND comfort with French language/culture
- You need stability over learning: this is a high-growth startup with ambition, not a corporate playbook
- You avoid technical tools: if CRM, Zapier, or scraping feel tedious, this role isn't for you
- You're looking for fully remote: this is on-site in Aix-en-Provence; no flexibility on location
Interview Process
Initial Screening
CV review + cultural fit call with HR/Marketing Manager. Expect questions on marketing stack experience and growth mindset.
Technical Assessment
HubSpot workflow design challenge or scraping/data analysis task. Show your work; they care about problem-solving logic.
Founder/Team Conversation
Meet the growth or marketing lead. Discuss growth priorities, your ideas, and entrepreneurial ambitions.
Final Interview
Leadership + team conversation. Culture fit, ambition alignment, and next steps discussion.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.