The Challenge
WHOOP is scaling health tech acquisition across paid media and partnership channels. You'll command significant growth budgets and build the commercial systems that turn marketing spend into predictable member growth at scale.
Your Mission
Map current performance marketing spend across Meta, Google, and emerging channels; identify incrementality blind spots and quick-win optimization opportunities
Establish acquisition forecasting model and capital allocation framework aligned with Finance and executive expectations
Conduct deep audit of affiliate, partnership, and ambassador programs; recommend scaling roadmap for new incremental channels
Define measurement and holdout testing protocols; launch 2-3 incrementality studies on top-spend channels
Scale proven acquisition channels with 20%+ incremental CAC improvements through optimized promotional frameworks and channel sequencing
Launch and operationalize 2-3 new external demand channels (partnerships, affiliates, or ambassador programs) contributing 10%+ to new member acquisition
Build high-functioning Growth Marketing team with clear operating rhythms, weekly performance readouts, and accountability systems
Present board-ready growth narrative showing acquisition efficiency trends, margin analysis, and 12-month forward planning
KPIs You'll Own
Customer Acquisition Cost (CAC) by Channel
Track blended and channel-specific CAC to optimize capital allocation across paid media and partnerships.
Incremental Member Acquisition Volume
Measure net-new members attributable to performance marketing and external channels against monthly targets.
Marketing ROI / Payback Period
Monitor months-to-payback and lifetime value ratio for each acquisition channel to guide go/no-go decisions.
Growth Capital Efficiency
Track marketing spend allocation vs. forecast and incremental acquisition achieved per dollar deployed.
Incrementality Score
Percentage of acquisition attributed to marketing investment (vs. organic) validated through holdout testing.
Tools & Stack
Your Team
Your Manager
VP of Growth
Current Team
Growth Marketing team (size TBD); cross-functional partners: Product, Lifecycle Marketing, Finance
New role or expansion
The Package
Salary
$220K-$280K
Remote
On-site, Boston, MA
Benefits & Perks
Company Intelligence
WHOOP is a health tech company delivering real-time, longitudinal biometric insights through a wearable device. The platform helps members understand how daily choices compound over time, driving behavior change and improved health outcomes. Founded by a mission to unlock human performance and extend healthspan.
Culture
Performance-driven, data-obsessed, mission-aligned around health optimization
Is This Role For You?
- You've led performance marketing teams at high-scale consumer or subscription businesses managing 7+ figure annual budgets
- You're fluent in incrementality testing, cohort analysis, and translating experiments into capital allocation decisions
- You combine commercial rigor (forecasting, payback math, budget discipline) with creative channel expansion thinking
- You thrive in cross-functional environments where you own outcomes but must align Product, Lifecycle, and Finance on trade-offs
- You're obsessed with building systems and processes that scale-dashboards, forecasts, team rhythms, measurement frameworks
- You treat performance marketing as a set-and-forget paid media operation; this requires relentless incrementality thinking and capital discipline
- You're uncomfortable with on-site work in Boston; this is a full-time, on-site leadership role
- You lack measurable budget ownership or can't speak to CAC, LTV, payback period, and ROAS with conviction and data
Interview Process
Recruiter Screen
Overview of role, WHOOP mission, and your growth marketing experience at scale
VP of Growth Conversation
Deep dive on your approach to capital allocation, incrementality frameworks, and past scaling wins
Case Study / Growth Strategy Discussion
Likely a real or hypothetical WHOOP acquisition scenario; how you'd diagnose, measure, and scale
Finance / Commercial Partner Alignment
Conversation with Finance lead on forecasting rigor, budgeting, and planning cadence
Offer + Reference Checks
Final stage post-alignment
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.