The Challenge
Wellhub is scaling workplace wellness globally and needs a Sr. Director to architect their entire go-to-market ecosystem. You'll own the strategic and technical infrastructure connecting marketing, sales, and data—designing the automation, processes, and tech stack that drives revenue growth.
Your Mission
Audit current GTM tech stack (CRM, marketing automation, sales engagement) and identify 5+ integration gaps and optimization opportunities
Design and socialize the multi-year GTM technology roadmap with VP-level stakeholders in Sales and Marketing
Establish data governance framework: define core GTM metrics, KPIs, and real-time event/attribute capture requirements
Launch first 2 revenue automation experiments (e.g., AI-powered lead scoring or signal-based routing) and measure baseline impact
Implement integrated GTM tech stack with seamless data flow across all tools; measure adoption and process efficiency gains
Build and mentor technical teams (Data/Analytics and MarTech/Engineering); establish agile sprint cadence for GTM initiatives
Deploy 3-4 advanced revenue automation workflows (lead routing, territory assignment, data enrichment, intent notifications) with documented ROI
Establish GTM metrics dashboard with real-time visibility into pipeline, conversion rates, and automation impact; present monthly exec reviews
KPIs You'll Own
Pipeline Influence
Percentage of total company pipeline generated or influenced by GTM automation and optimized processes.
Lead-to-Opportunity Conversion Rate
Measure improvement in conversion velocity driven by new scoring models, routing, and personalization.
Sales Productivity Gain
Time saved per rep per week through automation of lead routing, data enrichment, and signal-based notifications.
Cost Per Acquired Customer
Track CAC improvement driven by GTM tech stack optimization and revenue process efficiency.
GTM Tech Stack Integration Score
Percentage of critical systems (CRM, marketing automation, sales engagement, data enrichment) fully integrated and governed.
Tools & Stack
Your Team
Your Manager
VP of Marketing or VP of Revenue (not specified)
Current Team
Data/Analytics team and MarTech/Engineering team reporting to this director
New role—Sr. Director of B2B Marketing and Revenue Ops GTM
The Package
Salary
$180K-$240K base
Remote
On-site in Greater São Paulo Area, Brazil
Benefits & Perks
Company Intelligence
Wellhub revolutionizes workplace wellness by connecting employees globally to fitness, mindfulness, therapy, nutrition, and sleep services through one subscription platform. Headquartered in NYC with teams across North America, South America, and Europe, they're on a mission to make every company a wellness company.
Culture
Values wellbeing, collaboration, different perspectives, and creativity. Work is fulfilling, inspiring, and balanced.
Is This Role For You?
- You've built or optimized GTM tech stacks from the ground up and understand the intersection of process design, data, and technology
- You're fluent in B2B SaaS revenue operations—CRM, marketing automation, sales engagement, and data architecture
- You thrive leading cross-functional teams and translating business needs into scalable technical solutions
- You're obsessed with data governance, real-time metrics, and using analytics to drive experiment-driven growth
- You've led teams through rapid scaling and have experience mentoring technical talent in data and engineering
- You're a pure strategist without hands-on technology and data experience—this role requires deep technical fluency
- You're uncomfortable with ambiguity or prefer waterfall project management over agile experimentation
- You need full remote work—this is on-site in São Paulo, requiring relocation or willingness to relocate
- You haven't led teams or managed stakeholder alignment at the VP/executive level
Interview Process
Initial Screening
Recruiter call to assess GTM ops background, tech stack experience, and relocation feasibility for São Paulo role
Technical Deep Dive
Conversation with VP Marketing and/or VP Sales to evaluate GTM roadmap thinking and cross-functional alignment capability
Case Study / Architecture Exercise
Design a GTM tech stack and automation workflow for a specific business challenge; present your thinking on data governance and integration
Team & Culture Fit
Meet with Data/Analytics and MarTech/Engineering leads to assess leadership style and collaboration fit
Executive Round
Final conversation with Chief Revenue Officer or Chief Marketing Officer to align on multi-year vision and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.