The Challenge
Vuori is a fastest-growing athletic apparel brand redefining performance wear with casual California aesthetics. You'll scale their influencer strategy from ground level, owning paid partnerships, creator negotiations, and campaign ROI across TikTok, Instagram, and YouTube.
Your Mission
Map and audit current influencer portfolio (Tier 1-3), identify performance gaps, and develop 90-day partnership roadmap aligned to Q1 brand goals
Lead 8-10 new Tier 2/3 creator negotiations with clear SOWs, ensuring 100% brand value alignment and on-time contract execution
Build or clean influencer CRM database with verified contact info, historical campaign data, and engagement benchmarks for 150+ active creators
Execute 2-3 seasonal campaign activations end-to-end: briefings, seeding logistics, content tracking, and preliminary performance reporting
Demonstrate 25%+ improvement in paid partnership ROI through optimized creator selection, clearer KPIs, and monthly performance analysis/iteration
Establish monthly seeding cadence targeting 30-50 mid-tier creators per month with trackable link/promo codes measuring reach and conversion lift
Deliver polished quarterly influencer reports showing organic + paid content performance, audience sentiment, and competitive benchmarking insights to leadership
Expand personal creator network by 100+ relationships through consistent outreach, event activations, and relationship-based opportunities outside paid deals
KPIs You'll Own
Paid Partnership ROI
Track spend vs. attributed sales, engagement rate, and CTR across all influencer campaigns monthly.
Creator Content Performance
Monitor reach, impressions, saves, shares, and conversion metrics per influencer post against brand benchmarks.
Seeding Impact
Measure organic reach and traffic driven from monthly seeding targets vs. budget spent per tier.
Campaign Delivery Rate
Percentage of influencers delivering on-time, on-brand content per agreed SOW and timeline.
Influencer Database Health
Accuracy of CRM records, response rate from creator outreach, and repeat partnership rate quarter-over-quarter.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Social or Head of Influencer Marketing
Current Team
Influencer team with Social, Creative, Paid Media, and Legal partners; PR Managers also on team
New backfill or growth role; team appears to be scaling
The Package
Salary
$85K-$120K base
Remote
On-site, Carlsbad, CA
Benefits & Perks
Company Intelligence
Vuori is a fast-growing athletic apparel brand blending high-performance wear with casual California aesthetics. Built for movement and sweating but designed to transition into everyday life, they're inspiring a lifestyle centered on fitness, creative expression, and purpose.
Customers
Direct-to-consumer athletic/lifestyle audience; B2C focus
Culture
High energy, fast-paced retail environment; emphasis on clarity, enthusiasm, purpose, and fun; outlet for personal growth and opportunity
Is This Role For You?
- You've managed 5+ years of paid influencer programs from concept through reporting and budget ownership
- You're scrappy at creator relationship-building and comfortable negotiating Tier 2/3 partnerships without hand-holding
- You obsess over campaign ROI: you track, analyze, optimize, and iterate-not just execute once and move on
- You work seamlessly across cross-functional teams (Social, Creative, Legal, Paid Media) and communicate impact clearly upward
- You're genuinely aligned with Vuori's brand values (performance + purpose) and excited about athletic/lifestyle influencer space
- You've only managed organic influencer seeding or PR-you need hands-on paid partnership and budget responsibility
- You prefer strategy-only or hands-off management; this role is 60% execution, 40% strategy, on the ground in Carlsbad
- You're in it for the brand partnerships and perks; you need to drive measurable ROI and own accountability for performance
- You can't or won't relocate to Carlsbad, CA; this is strictly on-site
Interview Process
Initial screening call
Recruiter or Hiring Manager vets influencer program experience, paid partnership examples, and ROI accountability
Portfolio/case study review
Submit 2-3 past influencer campaigns with KPIs, creator selection rationale, and actual performance metrics
Manager interview
Deep dive on influencer strategy, negotiation approach, cross-functional collaboration, and vision for Vuori's program
Team panel or working session
Likely meet Social, Creative, or Paid Media leads; possible brief strategy exercise or campaign audit scenario
Final offer/close
Compensation, start date, relocation/logistics discussion if applicable
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.