The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads. You'll create scroll-stopping video ads for Wizz, a Gen Z social app with millions of active users, competing in one of the most trend-driven markets on the planet.
Your Mission
Ship 20+ high-performing video ad creatives across TikTok, Instagram, and Snapchat formats with <€0.50 CPI benchmarks
Develop a competitive creative benchmark doc tracking top-performing hooks, transitions, and storytelling patterns from 10+ competitor apps
Master Wizz's internal creative performance dashboard: correlate video attributes to CTR, CPI, and retention metrics
Onboard with After Effects workflow and AI creative tools (Runway, Descript, or similar) to 2x production velocity
Establish a Gen Z culture trend-to-ad playbook: translate TikTok/Snapchat viral moments into Wizz ads within 48-72 hours
Achieve 15%+ improvement in average CPI and CTR across your creative portfolio through data-driven iteration
Lead experimental creative formats: test 5+ new ad structures (interactive, 3D, AI-generated) and measure performance impact
Build a creative production SOP that enables the team to ship 50+ variations per week using AI acceleration tools
KPIs You'll Own
Cost Per Install (CPI)
Track your creative's efficiency at driving app installs across paid channels; target continuous downward movement.
Click-Through Rate (CTR)
Measure how many viewers actually tap your ads; direct reflection of creative hook and scroll-stopping power.
7-Day Retention
Monitor if users acquired via your creatives actually stick around; validates creative messaging matches product reality.
Creative Production Velocity
Ship count per week; track how AI tools and process improvements scale your output without sacrificing performance.
Tools & Stack
Your Team
Your Manager
Wizz Growth Lead (not specified)
Current Team
Dynamic creative squad with diverse backgrounds and nationalities
New role expanding creative capacity for Wizz's scaling growth
The Package
Salary
€45K-€65K base
Remote
On-site in Paris, with remote work options available
Benefits & Perks
Company Intelligence
Voodoo is the #3 mobile publisher worldwide with 800 employees, 7B downloads, and 200M+ active users. Founded in 2013, they create mobile games and apps including hits like Mob Control, Block Jam, BeReal, and Wizz.
Founded
2013
Team Size
800
Customers
Gen Z (18+) social app users; 200M+ monthly actives
Culture
Dynamic, experimental, trend-driven; teams operate at the forefront of mobile marketing and ad tech
Is This Role For You?
- You live and breathe TikTok/Instagram/Snapchat trends and can spot what'll hook Gen Z before it peaks
- You're obsessed with data: you A/B test creative decisions and iterate based on CTR/CPI metrics, not gut feel
- After Effects is second nature and you're comfortable experimenting with AI tools (Runway, etc.) to accelerate production
- You've shipped 20+ video ads in a growth marketing or mobile UA context and understand how creative drives app installs
- You thrive in fast-paced, experimental environments where you test 10 ideas to find 1 winner
- You treat video ads as art projects; you need creative work to directly tie to performance metrics and ROI
- You're uncomfortable with rapid iteration and constant A/B testing—this role demands relentless experimentation
- You don't keep up with mobile app and Gen Z culture trends; Wizz needs someone who lives in this space
Interview Process
Initial Screening
Conversation about your creative background, mobile app familiarity, and growth marketing mindset
Portfolio Review
Present 5-10 video ads you've created; discuss performance metrics (CTR, CPI, retention) behind each
Creative Brief + Test
Wizz gives you a brief; you have 48-72 hours to create 2-3 ad variations showcasing your process and tools
Team Interview
Meet the Wizz Growth team; discuss creative strategy, Gen Z culture trends, and how you'd approach experimentation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.