The Challenge
Freyssinet France (VINCI subsidiary) is rolling out Salesforce to transform fragmented prospecting efforts across regions into a unified, measurable machine. You'll architect the entire strategy—from lead gen to conversion—and hand the playbook to 100+ sales teams.
Your Mission
Audit current prospecting & conversion playbooks across all regions; identify gaps, overlaps, and quick wins
Map prospect journey in Salesforce: from identification → qualification → opportunity → close
Define lead scoring model and qualification criteria aligned with B2B construction cycles
Design 2-3 pilot prospecting campaigns (LinkedIn Sales Navigator, partner networks, events) with clear ownership
Launch standardized prospecting methodology across all regional teams with documented process
Build operational guide + training materials for 100+ sales reps on CRM workflows and KPI tracking
Establish baseline metrics dashboard: conversion rate by source, sales cycle length, forecast accuracy
Optimize first campaign results: A/B test messaging, channels, and cadence; iterate based on data
KPIs You'll Own
Prospect-to-Opportunity Conversion Rate
% of qualified leads moving into sales pipeline monthly, segmented by source and region
Sales Cycle Length
Average days from first touch to closed deal, tracked by prospect segment and sales team
Lead Source ROI
Cost per acquisition and conversion rate by prospecting channel (LinkedIn, events, referrals, etc.)
CRM Adoption Rate
% of sales teams actively using Salesforce workflows; data quality and forecast accuracy scores
Pipeline Coverage Ratio
Opportunities in pipeline relative to quarterly revenue targets; leading indicator of hit rate
Tools & Stack
Your Team
Your Manager
Head of Sales or Commercial Strategy (Freyssinet France)
Current Team
Cross-functional: regional sales teams, marketing HQ, operations, IT (CRM implementation)
New backfill role for strategy & CRM rollout phase
The Package
Salary
€24K-€28K base (internship stipend in France market, 2026)
Remote
On-site in Nanterre, France (hybrid possible post-onboarding)
Benefits & Perks
Company Intelligence
Freyssinet France is a leading engineering and construction firm within VINCI Group (117,000 employees globally). Specialist in complex infrastructure projects, they're undergoing digital transformation to scale sales operations. This is a high-stakes CRM deployment affecting the entire commercial organization.
Team Size
117000
Customers
Government, public works authorities, infrastructure developers across France and EU
Culture
Engineering-driven, process-oriented, diverse teams; values technical rigor and operational excellence
Is This Role For You?
- You speak fluent French and can operate in a bilingual environment
- You're analytical: you love mapping processes, building frameworks, and turning messy reality into clean structure
- You want hands-on CRM experience (Salesforce is a portable skill worth 6 figures long-term)
- You're comfortable bridging technical (CRM config) and non-technical (sales team adoption) conversations
- You thrive in matrix environments with competing priorities from regional teams and HQ
- You need a fully remote setup or flexibility—this is on-site in Nanterre, at least initially
- You prefer execution over strategy—50% of this role is designing frameworks before implementation
- You have low tolerance for B2B sales cycles and long deal timelines
- You're uncomfortable with French-speaking teams or prefer English-only workplaces
Interview Process
Initial phone screen (HR/Recruiter)
Background check, fluency in French, motivation for CRM/sales operations space
Case study or take-home
Likely: analyze a sample sales dataset and propose 3 prospecting strategy improvements with KPIs
Interview with Head of Sales + Commercial Ops Lead
Deep dive on your diagnostic approach, questions about Salesforce workflows, sample prospect journey design
Meet regional sales manager (videoconference)
Reality check: understand on-the-ground sales challenges, team composition, current tools pain points
Offer + contract negotiation
Standard 6-month internship contract with potential conversion to CDI (full-time) based on performance
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.