Head of Growth Marketing (AI-Native)

About Vim

Vim is the infrastructure layer connecting healthcare’s key players - providers, payers, EHRs, and health tech innovators - through a platform that delivers the right data, tools, and AI-driven apps directly into clinical workflows. We’re not another healthcare startup with a pitch deck and a dream. We’re live in thousands of practices, impacting millions of lives, with enterprise clients like Teladoc, GoodRx, and Pearl Health building on our platform. HITRUST certified, SOC 2 compliant, and actually shipping.

The Problem You'll Solve

Vim has built the foundation for marketing automation - some of it works, some of it doesn’t. We need someone to tear down what’s broken, rebuild it right, and turn it into a lead generation machine for Care Collaboration. This isn’t about managing 
what exists. It’s about owning what it becomes - the creative, the messaging, the systems, and the results.

What You'll Do

• Own the full growth funnel

  for Care Collaboration - our fastest-growing business unit

• Create and test ad creative, landing pages, and messaging

  - you’ll write  copy, develop angles, and use AI creative tools (Canva, Figma AI, Midjourney, video tools) to produce high volumes of creative fast

• Build AI-powered lead generation systems

  - use tools like Clay, HubSpot, and n8n to automate what should be automated

• Manage $1M+ annual marketing budget

  across paid, organic, and automation tools

• Continuously improve performance

  - test messaging, creative, and channels; kill what doesn’t work, double down on what does

• Increase Vim’s visibility on the web

  through SEO, GEO (Generative Engine Optimization), content, and strategic positioning

• Work with 1-2 freelancers

  as needed (design, content), but mostly execute yourself

What Success Looks Like

• More qualified leads entering the pipeline
• Lower CAC, higher conversion rates
• Creative that resonates - higher CTRs, better engagement, clear differentiation Systems that run without constant babysitting
• Messaging that makes prospects say “this is exactly what I need”

You Should Apply If

• You have 5-7 years in growth/demand gen marketing, mostly at startups
• You’ve managed $1M+ annual marketing budgets
• You’ve written high-converting ad copy and landing pages yourself - not just briefed agencies
• You understand that creative and messaging are often the biggest levers in paid performance
• You’re an AI practitioner - you use AI tools to 10x your output: Clay/n8n for automation, Canva/Midjourney/video AI for creative production
• You understand both SEO and GEO - how to optimize for traditional search AND AI-generated answers
• You can point to specific lead gen results you’ve driven (with numbers)
• You’ve rebuilt or significantly improved marketing systems before
• You work fast and ship before it’s perfect

You Should NOT Apply If

• You’ve only managed agencies - never written copy or built systems yourself You think performance marketing is just about targeting and bidding
• You need detailed direction on what to do next
• You’re all strategy, no execution
• You’ve only worked at companies with established marketing teams
• You want to spend weeks on “strategy decks” before shipping anything
• You’re not comfortable being wrong, learning fast, and trying again

Compensation & Details

• Salary: The target base salary for this role is $150,000 USD  per year, depending on experience and skills. (Compensation is influenced by experience, skill set, and demonstrated performance.)
• Location: Hybrid - NYC (3 days per week in office)
• Reports to: GM, Care Collaboration

Why This Role

Vim is a healthcare tech company that actually uses AI internally - not just talks about it. You'll have full ownership to rebuild the marketing automation stack the right way, with real budget to deploy. We're intentional about hiring: a small team of exceptional people working hard beats a larger, less focused team. That means intensity is expected - but so is impact and recognition.

Vim is proud to be an equal-opportunity employer with a high interest in creating a diverse and inclusive work environment. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender/gender identity, age, military/veteran status, disability, or other legally protected characteristics.

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