The Challenge
UPTOO is the #1 Sales Enablement agency in France, helping SMEs accelerate growth through expert recruiting, training, and CRM optimization. You'll own the lead generation machine across their entire product suite-recrutement, formation, audit, conseil, CRM-with real budget and freedom to test.
Your Mission
Audit current acquisition channels and establish baseline KPIs (CPL, MQL, SQL, conversion rates) across all product lines
Launch 2-3 high-impact tests (new ad angles, lookalike audiences, landing page variations) and report results weekly to leadership
Build weekly/monthly reporting dashboard (GA4 + HubSpot) showing leads, quality, CAC by product and channel
Establish weekly sales-marketing sync to identify lead quality gaps and co-define scoring criteria with sales team
Deliver 30%+ improvement in CPL across top 2 channels while maintaining/improving lead quality scores
Scale winning acquisition channels to 2x current volume; sunset underperforming channels
Implement attribution model across SEA, Social Ads, SEO, partnerships; quantify ROI by channel and product
Co-develop and execute content/creative roadmap with Content & Design teams; A/B test 15+ asset variations
KPIs You'll Own
Cost Per Lead (CPL)
Track blended CPL across all channels and optimize down monthly; segment by product offering.
Lead Volume & MQL Rate
Monitor total leads generated and % qualified as MQLs; benchmark against sales team expectations.
Lead Quality Score
Collaborate with sales to define and track quality metrics; measure SQL conversion and deal velocity.
CAC (Customer Acquisition Cost)
Calculate blended CAC by channel and product; identify most efficient acquisition paths.
Channel Performance (ROAS/ROI)
Measure return on ad spend and revenue attribution for paid channels (Google Ads, LinkedIn, Social).
Tools & Stack
Your Team
Your Manager
Head of Marketing (implied)
Current Team
Marketing team, with close collaboration to Sales and Ops teams
Backfill / Replacement position
The Package
Salary
€45K-€55K base
Variable
Performance-based bonus + profit sharing
Remote
On-site in Paris with 2 days/week remote flexibility
Benefits & Perks
Company Intelligence
UPTOO is France's leading Sales Enablement specialist with 150 employees across 5 offices. They help SMEs and mid-market companies accelerate growth through commercial recruitment, training, auditing, and CRM optimization-directly competing with rising demand from US-style sales enablement.
Team Size
150
Customers
SMEs and mid-market companies (ETI) across France
Culture
Results-driven, data-obsessed, idea-meritocratic-every contribution shapes strategy. Ranked #1 Great Place to Work France 2023.
Is This Role For You?
- You've shipped 3+ years of B2B lead gen campaigns and can defend your numbers with data
- You live in dashboards (GA4, HubSpot, Looker) and make decisions only when the data supports them
- You thrive testing fast, failing cheap, and iterating-not perfecting one campaign for 6 months
- You can juggle multiple product lines and audiences; complexity energizes rather than paralyzes you
- You're fluent in generative AI tools and use them to move 3x faster without losing rigor
- You prefer vanity metrics and brand storytelling over conversions, CAC, and ROI
- You need 6+ months to plan before launching a single test; UPTOO moves fast
- You view sales teams as the enemy; here you'll partner closely with them on lead quality
- You haven't run real B2B paid campaigns (Google Ads, LinkedIn) at scale in a competitive market
Interview Process
Initial screening
Conversation about your lead gen background, biggest wins, and how you approach channel optimization
Case study / Portfolio review
Bring 2-3 campaigns you've run; walk through hypothesis, test design, results, and learnings
Technical deep-dive
Discuss GA4 setup, attribution modeling, dashboard design, and how you'd approach UPTOO's multi-product setup
Team fit meeting
Meet with Head of Marketing and Sales lead; discuss collaboration style and work culture alignment
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.