The Challenge
UPTOO is the #1 Sales Enablement agency in France, helping SMEs accelerate growth through expert recruiting, training, and CRM optimization. You'll own the lead generation machine across their entire product suite—recrutement, formation, audit, conseil, CRM—with real budget and freedom to test.
Your Mission
Audit current acquisition channels and establish baseline KPIs (CPL, MQL, SQL, conversion rates) across all product lines
Launch 2-3 high-impact tests (new ad angles, lookalike audiences, landing page variations) and report results weekly to leadership
Build weekly/monthly reporting dashboard (GA4 + HubSpot) showing leads, quality, CAC by product and channel
Establish weekly sales-marketing sync to identify lead quality gaps and co-define scoring criteria with sales team
Deliver 30%+ improvement in CPL across top 2 channels while maintaining/improving lead quality scores
Scale winning acquisition channels to 2x current volume; sunset underperforming channels
Implement attribution model across SEA, Social Ads, SEO, partnerships; quantify ROI by channel and product
Co-develop and execute content/creative roadmap with Content & Design teams; A/B test 15+ asset variations
KPIs You'll Own
Cost Per Lead (CPL)
Track blended CPL across all channels and optimize down monthly; segment by product offering.
Lead Volume & MQL Rate
Monitor total leads generated and % qualified as MQLs; benchmark against sales team expectations.
Lead Quality Score
Collaborate with sales to define and track quality metrics; measure SQL conversion and deal velocity.
CAC (Customer Acquisition Cost)
Calculate blended CAC by channel and product; identify most efficient acquisition paths.
Channel Performance (ROAS/ROI)
Measure return on ad spend and revenue attribution for paid channels (Google Ads, LinkedIn, Social).
Tools & Stack
Your Team
Your Manager
Head of Marketing (implied)
Current Team
Marketing team, with close collaboration to Sales and Ops teams
Backfill / Replacement position
The Package
Salary
€45K-€55K base
Variable
Performance-based bonus + profit sharing
Remote
On-site in Paris with 2 days/week remote flexibility
Benefits & Perks
Company Intelligence
UPTOO is France's leading Sales Enablement specialist with 150 employees across 5 offices. They help SMEs and mid-market companies accelerate growth through commercial recruitment, training, auditing, and CRM optimization—directly competing with rising demand from US-style sales enablement.
Team Size
150
Customers
SMEs and mid-market companies (ETI) across France
Culture
Results-driven, data-obsessed, idea-meritocratic—every contribution shapes strategy. Ranked #1 Great Place to Work France 2023.
Is This Role For You?
- You've shipped 3+ years of B2B lead gen campaigns and can defend your numbers with data
- You live in dashboards (GA4, HubSpot, Looker) and make decisions only when the data supports them
- You thrive testing fast, failing cheap, and iterating—not perfecting one campaign for 6 months
- You can juggle multiple product lines and audiences; complexity energizes rather than paralyzes you
- You're fluent in generative AI tools and use them to move 3x faster without losing rigor
- You prefer vanity metrics and brand storytelling over conversions, CAC, and ROI
- You need 6+ months to plan before launching a single test; UPTOO moves fast
- You view sales teams as the enemy; here you'll partner closely with them on lead quality
- You haven't run real B2B paid campaigns (Google Ads, LinkedIn) at scale in a competitive market
Interview Process
Initial screening
Conversation about your lead gen background, biggest wins, and how you approach channel optimization
Case study / Portfolio review
Bring 2-3 campaigns you've run; walk through hypothesis, test design, results, and learnings
Technical deep-dive
Discuss GA4 setup, attribution modeling, dashboard design, and how you'd approach UPTOO's multi-product setup
Team fit meeting
Meet with Head of Marketing and Sales lead; discuss collaboration style and work culture alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Growth Lead
Simplycure • Brussels, Belgium
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.