The Challenge
Universal Music France is France's leading music entertainment company, and they need someone to drive digital strategy innovation across their artist roster. You'll be the connective tissue between labels, artists, and streaming platforms—optimizing launches, managing partnerships with Spotify/Apple/YouTube, and proving ROI through hard data.
Your Mission
Establish yourself as the go-to digital strategist for 3-4 priority label partners; document their current streaming performance and baseline KPIs
Map all active streaming platform partnerships (Spotify, Deezer, Apple, YouTube, Amazon) and audit existing playlist placement coverage for top 10 artists
Build a repeatable digital launch playbook: pre-release strategy, content timeline, playlist pitching process, investment allocation framework
Set up automated performance dashboards tracking streams, playlist adds, click-through rates, and paid spend ROI across all DSPs
Execute 6+ full-cycle album/single launches using your optimized playbook; demonstrate 15%+ improvement in playlist penetration vs. pre-standardization baseline
Negotiate and activate 3+ new strategic partnership deals with DSP editorial teams (playlist placement guarantees, featured placement, regional focus)
Deliver monthly data-driven insights reports showing which content strategies, release windows, and paid tactics drive highest streaming velocity
Scale your digital advisory capacity to support 8-10 labels simultaneously while maintaining consistent strategy quality and measurable lift in artist visibility
KPIs You'll Own
Playlist Add Rate
Percentage of released singles that secure playlist placements on major DSPs; track adds vs. total pitches to measure editorial relationship strength.
Stream Growth vs. Spend
Cost per stream acquisition across paid marketing channels; benchmark against baseline and optimize spend allocation monthly.
Release Week Performance
First-week streams, playlist positions reached, and peak chart placement; compare actual performance to targets set in launch strategy.
Artist/Label Adoption Rate
Percentage of labels actively using your digital strategies and playbooks; measure engagement and satisfaction through quarterly check-ins.
Tools & Stack
Your Team
Your Manager
Head of Digital Strategy Innovation (implied from 'Pôle Innovation Marketing Digital')
Current Team
Cross-functional team supporting digital strategy; you'll coordinate with Playlist Strategies, Curation, Business Development, Data teams, and DSP partnerships
New role or backfill—added capacity to scale advisory services across more labels
The Package
Salary
€45K-€55K base
Remote
On-site, Paris 5ème arrondissement
Benefits & Perks
Company Intelligence
Universal Music France is the French subsidiary of Universal Music Group, the world's leading music entertainment company. They own the most comprehensive catalog across all music genres and actively develop emerging artists while managing established names. The company prioritizes innovation in digital services, platforms, and business models to expand artist reach and fan experiences.
Customers
Music labels, individual artists, streaming platforms (Spotify, Apple Music, YouTube Music, Deezer, Amazon Music), fans
Culture
Artist-focused, innovation-driven, entrepreneurial; emphasis on digital transformation and strategic partnerships
Is This Role For You?
- You've spent 3+ years in music, entertainment, social media, or media—and actually understand how streaming economics work
- You're obsessed with music data: you can read a streaming report and immediately see the optimization opportunities
- You're equally comfortable being a strategist, diplomat (managing label/artist relationships), and project coordinator
- You want to shape how music gets discovered; you understand playlist strategy, DSP editorial dynamics, and paid promotion ROI
- You need remote flexibility—this is 100% on-site in Paris
- You're not genuinely interested in music or entertainment; this role requires authentic passion
- You expect to own P&L or manage a large budget; you're an enabler/strategist, not a P&L owner
Interview Process
Initial Screening
Phone or video call with HR to confirm background, experience in music/entertainment/streaming, and motivation
Strategy Case Study
Present a past digital launch or campaign; walk through your strategy, metrics, and learnings—expect detailed questions on optimization
Team Interview
Meet with Head of Digital Strategy Innovation and cross-functional team members (Data, Playlist, Business Dev); discuss collaboration style and specific DSP partnership examples
Final Interview
Leadership conversation on cultural fit, long-term vision for digital strategy at UMF, and ability to influence without direct authority
Interested in this role?
Apply now and hear back within days, not weeks.
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