Growth.Talent
T

Social Media Manager – Meta Ads & SEO

TwineUnited States

Growth MarketingSemi-seniorOn-siteFull time$55K - $75K
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RemoteFull-Time$55K-$75KMeta AdsSEOContentFreelance Marketplace

The Challenge

Twine connects top freelancers with Fortune 500s and startups. You'll own social media, Meta ads, and SEO content for diverse US-based clients, driving measurable growth across channels.

Your Mission

First 3 Months
1

Build repeatable Meta ad campaign templates and playbooks for 3+ client verticals, optimizing for 15%+ ROAS

2

Establish content calendar system managing 20+ monthly social posts across Facebook, Instagram, LinkedIn with engagement tracking

3

Publish 12 SEO-optimized blog articles targeting high-intent keywords with target of 500+ monthly organic traffic per piece

4

Onboard and align with 5-8 initial clients on brand voice, content strategy, and performance benchmarks

By 6 Months
1

Scale to managing campaigns for 15+ active clients with documented case studies showing avg. 2x ROAS improvement

2

Develop proprietary audience segmentation and targeting framework reducing cost-per-lead by 25%+ across client base

3

Create 40+ published blog articles generating 10K+ combined monthly organic impressions with 3%+ click-through rate

4

Implement automated weekly performance reporting dashboard reducing manual reporting time by 80%

KPIs You'll Own

Meta Ad ROAS

Return on ad spend across all client campaigns, targeting 1.5x minimum with optimization toward 2x+

Organic Content Engagement Rate

Combined like, comment, share rate on social posts, targeting 3-5% engagement minimum across platforms

Blog Traffic & Rankings

Monthly organic impressions and keyword ranking positions for published SEO content, targeting top 3 rankings for target keywords

Client Satisfaction & Retention

Net client retention rate and satisfaction scores, targeting 90%+ retention and weekly positive feedback

Campaign Cost-Per-Lead

Average cost per qualified lead generated through Meta ads, targeting consistent month-over-month reductions

Tools & Stack

Meta Ads ManagerBuffer or LaterGoogle AnalyticsSemrush or AhrefsHootsuiteCanvaGoogle Search ConsoleMonday.com or Asana

Your Team

Your Manager

Twine Operations or Client Success Lead

Current Team

You'll work independently with multiple concurrent clients across Twine's network

New role to expand social/SEO service offerings on Twine platform

The Package

Salary

$55K-$75K

Variable

Potential performance bonuses tied to client satisfaction and retention rates

Remote

Fully remote, flexible schedule with ongoing part-time availability requirement

Benefits & Perks

Access to Twine's Fortune 500 and startup client network
Flexible remote work with autonomous project management
Professional development budget for tools and certifications
Exposure to diverse industries and scaling businesses
Potential for project expansion and recurring revenue growth
Collaborative community of freelancers and consultants

Company Intelligence

Twine is a freelance marketplace connecting elite freelancers, consultants, and contractors with Fortune 500 companies and innovative startups needing creative and tech expertise. The platform operates in an AI-driven, freelance-first world, empowering creators and businesses to scale globally and thrive together.

Customers

Fortune 500 companies and innovative startups

Culture

Creator-first, AI-driven, collaborative freelance network

Is This Role For You?

For You If
  • You've run paid Meta campaigns with documented 1.5x+ ROAS across multiple client accounts
  • You've published 20+ SEO blog articles and understand keyword research, on-page optimization, and content distribution
  • You thrive managing 10+ concurrent client projects with zero hand-holding and strong async communication
  • You're obsessed with metrics—tracking MoM improvements in ad performance, organic traffic, and engagement
  • You understand local business and startup pain points (lead gen, brand awareness, customer acquisition)
Won't Work If
  • You need a rigid 9-5 schedule or daily team standups—this is autonomous freelance work
  • You've never managed real ad budgets or optimized for measurable ROI; theory won't cut it
  • You treat content as one-off deliverables instead of systems that compound over time

Interview Process

1

Initial Screening

Twine team reviews portfolio, case studies, and Meta Ads/SEO experience; expect questions on specific campaign results

2

Skills Test or Case Study

You'll either audit a sample campaign or write SEO content proposal for a test client vertical

3

Client Interview Simulation

Mock client call where you pitch a content strategy and ad optimization approach for a startup or local business

4

Offer & Onboarding

Contract negotiation, client matching, and kickoff with first 2-3 assigned accounts

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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