The Challenge
Tully Luxury Travel is a 38-year-old Forbes-recognized luxury travel company modernizing its digital ecosystem and scaling performance marketing. You'll build their growth engine from paid acquisition through lifecycle marketing, reporting directly to the VP of Marketing.
Your Mission
Audit and optimize existing Meta and Google paid campaigns, establishing baseline performance metrics and identifying quick wins for ROAS improvement
Build marketing analytics dashboard tracking lead generation, cost per lead, and conversion rates across all acquisition channels
Develop 90-day testing roadmap for audience targeting, creative formats, and messaging tied to luxury travel client segments
Map and document current digital funnel from ad click to advisor consultation, identifying conversion bottlenecks
Scale top-performing paid campaigns by 30%+ while maintaining or improving cost per qualified lead
Launch and optimize lifecycle email sequences in HubSpot targeting repeat booking and client retention
Implement client segmentation strategy based on booking value, travel preferences, and advisor engagement patterns
Deliver monthly growth reports to exec team with attribution modeling, budget pacing forecasts, and strategic recommendations
KPIs You'll Own
Cost Per Qualified Lead (CPQL)
Track paid acquisition efficiency across Meta, Google, and emerging channels to optimize budget allocation.
Lead-to-Consultation Conversion Rate
Monitor how many generated leads convert to advisor consultations, a key early indicator of lead quality.
Campaign ROAS (Return on Ad Spend)
Measure revenue attributed back to paid campaigns to justify marketing investment and identify scaling opportunities.
Email Engagement & Repeat Booking Rate
Track open rates, click-through rates, and conversion to repeat bookings from lifecycle marketing campaigns.
Website Conversion Rate
Monitor form submission and inquiry rates across landing pages and organic traffic to identify optimization opportunities.
Customer Lifetime Value (CLV) by Segment
Analyze repeat booking revenue and engagement by client segment to inform retention and upsell strategies.
Tools & Stack
Your Team
Your Manager
Vice President of Marketing
Current Team
Brand, creative, website/digital, advisor teams
New growth marketing role to build/scale acquisition and lifecycle capabilities
The Package
Salary
$85K-$120K base
Remote
On-site, Miami, FL
Benefits & Perks
Company Intelligence
Tully Luxury Travel is a 38-year-old globally recognized luxury travel specialist recognized by Forbes, Condé Nast Traveler, and Town & Country. They design highly personalized journeys across land, sea, and expedition travel for a discerning international clientele and are modernizing their digital ecosystem and performance marketing capabilities.
Is This Role For You?
- You've run paid acquisition campaigns on Meta and Google and can defend your targeting and creative decisions with data
- You get excited about conversion optimization-landing pages, funnel analysis, A/B testing, and incremental improvements
- You're comfortable with HubSpot or similar CRM platforms and can build lifecycle marketing workflows without hand-holding
- You can translate raw analytics into clear, actionable insights for non-technical stakeholders and executives
- You thrive in luxury or B2C industries where customer lifetime value and repeat purchase behavior matter
- You prefer brand awareness and top-funnel metrics over accountability for leads, conversions, and revenue
- You're uncomfortable with on-site work in Miami or need remote flexibility
- You lack hands-on experience managing paid media budgets or analyzing marketing performance data
- You default to 'best practices' without testing or questioning why a tactic should work for this specific business
Interview Process
Screening Call
HR/VP of Marketing alignment on growth background, paid media experience, and interest in luxury travel space
Growth Strategy Case Study
Walk through a past campaign or funnel optimization you led-metrics, testing approach, and results
VP of Marketing Conversation
Deep dive on growth strategy, analytics approach, and how you'd prioritize first 90 days
Team Collaboration
Meet with brand and digital teams to assess cross-functional working style and communication
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.