The Challenge
Truckrs and Convoicar are two fast-growing platforms reshaping transport operations and recruitment in Europe. You'll own the entire growth engine for both platforms, building marketing from the ground up with direct impact on revenue and user acquisition.
Your Mission
Define and launch 3 acquisition channels (SEO, paid, outbound) with baseline metrics and CAC targets for each platform
Build and implement full nurture funnel (CRM, email sequences, automation) converting leads to paying customers
Establish brand positioning and messaging framework for Convoicar rebranding launch
Create content calendar and produce 8-12 pieces (blog, case studies, landing pages) targeting transporters and drivers
Scale top 2 acquisition channels to 40+ qualified leads/month per platform with <€200 CAC
Achieve 20%+ improvement in funnel conversion rates through optimization testing
Launch Convoicar rebrand publicly with coordinated marketing campaign across channels
Build 2-3 automated marketing workflows (onboarding, re-engagement, upsell) saving 8+ hours/week
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-qualified-lead and cost-per-customer across all channels for both platforms.
Monthly Recurring Revenue (MRR) Growth
Direct revenue impact from marketing-generated customers month-over-month.
Funnel Conversion Rate
Lead-to-customer conversion percentage; target 15%+ improvement in first 6 months.
Content/Campaign ROI
Revenue generated per euro spent on marketing campaigns and content production.
Lead Quality Score
Percentage of leads that match ideal customer profile and convert within 30 days.
Tools & Stack
Your Team
Your Manager
Likely CEO or Operations Director (not specified)
Current Team
Small 20-person team; likely solo marketing currently
New growth marketing lead role; building team from scratch
The Package
Salary
€55K-€70K base
Variable
Bonus/variable possible based on performance and growth targets
Remote
On-site Paris with flexible remote options
Benefits & Perks
Company Intelligence
Truckrs is Europe's largest marketplace connecting truck drivers with transport companies, enabling driver freedom and employer efficiency. Convoicar digitalizes automotive conveyancing operations for dealerships, rental companies, and mobility providers. Both platforms operate in largely undigitalized European markets with strong early traction.
Team Size
20
Customers
Transporters, truck drivers, auto dealerships, rental companies, mobility providers
Culture
Operational, scrappy, autonomous execution; building under construction; strong product/tech partnership
Is This Role For You?
- You've shipped growth campaigns (paid, SEO, content) in B2B SaaS or marketplace and can prove lift with numbers
- You're a doer first—you execute campaigns yourself, not just manage agencies or sit in meetings
- You're fluent with AI tools (ChatGPT, Claude, etc.) and see them as daily growth levers, not buzzwords
- You thrive with autonomy and ambiguity; you don't need hand-holding or heavy process in a 20-person team
- You have interest in logistics, transport, or mobility—or at least don't mind learning vertical-specific pain points fast
- You need a large team to manage or prefer 'strategic' work over hands-on execution and optimization
- You've only done brand marketing or PR; you don't understand funnel mechanics, CAC, or conversion optimization
- You need stability and predictability; this is a chaotic, fast-moving startup environment
- You're not willing to work on-site in Paris or don't enjoy collaborative, scrappy environments
Interview Process
Application
Submit CV + optional motivation letter to recrutement-interne@convoicar.fr
Screening call
Likely discussion of past growth campaigns, metrics achieved, and familiarity with tools/automation
Growth case study
Expected to present a growth challenge you solved (past campaign, channel, funnel optimization)
Founder conversation
Deep dive on strategy, autonomous execution, and cultural fit with early-stage environment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.