The Challenge
TFSports is building Brazil's fitness lifestyle app ecosystem-connecting athletes to races, wellness, and community. You'll own the entire growth machine: from paid acquisition to retention, with full autonomy to experiment and optimize every touchpoint.
Your Mission
Map current funnel (signup → first event participation) and identify top 3 conversion leaks; build baseline dashboards for CAC, LTV, and churn by athlete segment
Launch 5+ A/B tests on paid channels (Meta/Google) and email sequences; establish experiment cadence and decision framework with product/tech teams
Implement CRM automations for post-event re-engagement and event-specific sequences; target 15%+ lift in event recurrence rate
Document and optimize the full customer journey offline (pre-event registration, day-of experience, post-event follow-up)
Reduce CAC by 20% through channel optimization and audience refinement; grow paid acquisition volume by 40%
Achieve 25%+ increase in LTV through CRM/retention programs; build predictive churn model and proactive win-back campaigns
Scale WhatsApp and push notification channels for athlete engagement; establish multi-channel performance baseline and attribution
Build quarterly growth roadmap with clear OKRs; present data-driven case studies on successful experiments to leadership
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per new athlete acquired by channel (Meta, Google, organic); optimize toward target CAC by segment.
Lifetime Value (LTV)
Measure total revenue/value per athlete over their lifecycle; benchmark by cohort and acquisition channel.
Event Recurrence Rate / Frequency
Percentage of athletes returning to 2+ events; primary engagement metric for the app ecosystem.
Churn Rate
Monthly/cohort churn by athlete segment; early warning indicator for retention strategy effectiveness.
Email / Push / WhatsApp Open & Click Rates
Conversion rate by CRM channel; feedback loop for message testing and segmentation.
ROI by Event / Campaign
Revenue generated vs. spend (paid + CRM) per event or seasonal campaign; overall profitability metric.
Tools & Stack
Your Team
Your Manager
Likely Head of Growth or VP Marketing (not specified)
Current Team
Multidisciplinary squads: product, tech, design, BI; you interface across all
New role or backfill not specified; appears to be net-new growth leadership
The Package
Salary
R$95K-R$140K base
Remote
100% on-site, Vila Nova Conceição, São Paulo
Benefits & Perks
Company Intelligence
TFSports operates a wellness and running app ecosystem connecting athletes to races, training, and community in Brazil. The platform integrates online engagement with offline event experiences, monetizing through event participation and premium features.
Customers
Active athletes / runners in Brazil
Culture
Data-driven, owner mentality, high autonomy, test-and-learn mindset
Is This Role For You?
- You have 3-5 years hands-on growth, performance marketing, or CRM experience with measurable results (CAC/LTV optimization, email automations, paid media scaling)
- You're obsessed with A/B testing and experimentation; you think in cohorts, funnels, and unit economics
- You can code dashboards and SQL queries, or partner closely with BI/data teams; Excel and Google Sheets are native to you
- You thrive in cross-functional teams and can influence product/tech decisions with data storytelling
- You're willing to be hands-on and on-site (100%) in São Paulo; you're driven by ownership, not process
- You need remote flexibility or a hybrid arrangement; this is 100% on-site in São Paulo only
- You're early-career (< 2 years) without proven CRM or paid media expertise; you'll lack the hands-on foundation needed
- You prefer agency/consulting work over owning P&L directly; growth here means living and breathing your own metrics
- You're not fluent in Portuguese or uncomfortable working in a Brazilian Portuguese-speaking environment
Interview Process
Initial screening
Conversation with recruiter to confirm background, availability, and growth mindset fit
Technical interview
Deep dive on past growth wins: CAC/LTV optimization, A/B test results, CRM strategy, and how you measure success
Case / strategy session
Likely scenario: analyze TFSports funnel or a growth challenge; present data-driven recommendations
Leadership conversation
Meet with hiring manager or Head of Growth to align on vision, autonomy, and roadmap
Offer and onboarding
Feedback and formal proposal; onboarding likely includes funnel audit and 30-60-90 day plan
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.