The Challenge
TikTok Shop is scaling seller supply across Latin America, and you'll own the marketing programs that turn merchants into power users. You're building the playbook for seller acquisition and activation in an emerging market—directly moving the needle on GMV.
Your Mission
Launch 2-3 seller education programs (webinars, email campaigns, community initiatives) targeting first-time and mid-tier sellers
Map and document full seller lifecycle journey; identify top 3 activation friction points
Establish baseline metrics for seller engagement across email, social, and community channels
Execute one cross-functional GTM campaign coordinating Legal, Ops, Content, and Live teams end-to-end
Increase seller participation in platform initiatives (live commerce, campaigns, content programs) by 40%+
Build and operationalize 3+ repeatable seller growth programs with documented playbooks for scale
Reduce time-to-first-sale for new sellers by 20% through optimized onboarding and content
Establish seller marketing dashboard tracking acquisition, activation, and retention by cohort and seller tier
KPIs You'll Own
Seller Acquisition Cost (SAC)
Cost to acquire one new seller through marketing programs; track by channel and campaign.
Seller Activation Rate
% of acquired sellers completing first sale or key platform action within 30 days.
GMV Contribution
Gross merchandise value generated by sellers acquired/activated through your programs.
Live Commerce Participation Rate
% of active sellers participating in live streaming initiatives.
Email Engagement Rate
Open and click rates for seller-facing communications; track by segment and seller tier.
Campaign Execution Timeline
Days from concept to launch; target <30 days for standard campaigns.
Tools & Stack
Your Team
Your Manager
TikTok Shop Regional Lead or Head of Seller Growth (reporting structure not specified)
Current Team
Cross-functional matrix: Category, Operations, Legal, Content, Live teams
New role to scale seller marketing function in Mexico City market
The Package
Salary
$75K-$95K base
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
TikTok is the leading short-form video platform with 1B+ users globally, headquartered in Los Angeles and Singapore. TikTok Shop is their e-commerce vertical scaling seller supply and GMV, particularly in emerging markets. You're joining a company obsessed with creator tools, emerging markets, and building at scale.
Culture
Data-driven, creative, fast-moving. 'Always Day 1' mentality. Values curiosity, humility, and resilience. Heavily cross-functional—you'll wear multiple hats.
Is This Role For You?
- You've driven seller or merchant acquisition/activation at scale—marketplace, SaaS, or platform companies
- You're comfortable translating platform strategy into seller-friendly programs and messaging
- You thrive in ambiguity and can juggle 5+ stakeholders (Legal, Ops, Product, Content, Live) without losing momentum
- You're bilingual (English/Spanish) and understand Latin American market dynamics
- You're data-obsessed and can tie marketing actions to GMV, not just vanity metrics
- You need full remote work—this is on-site only in Mexico City
- You've only done B2C demand gen or performance marketing; seller/B2B2C is unfamiliar
- You lack cross-functional project management experience or get frustrated by alignment meetings
- You don't have emerging market or international expansion experience
Interview Process
Phone screen
Recruiter: Background, motivation, seller/marketplace experience
Hiring manager round
TikTok Shop leader: Deep dive on seller acquisition programs you've run, GTM strategy, cross-functional navigation
Cross-functional panel
Meet with Category, Ops, and Content stakeholders; expect case study on managing competing priorities
Final round
Senior leadership: Strategic thinking on TikTok Shop's seller growth in Latin America, long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.