The Challenge
The Jewish Museum is a world-class cultural institution on Museum Mile with 30K+ artworks and 120+ years of history. You'll own digital campaigns that drive ticket sales, deepen audience engagement, and elevate a globally significant brand—no corporate BS, just real impact.
Your Mission
Launch and optimize 2-3 integrated campaigns (digital + print) across exhibitions using WordPress, Google Ads, and GA4 to establish baseline conversion metrics
Audit and improve website SEO performance via Google Search Console and Yoast, targeting 15%+ increase in organic traffic to key landing pages
Coordinate cross-departmental kickoffs with Visitor Experience, Education, and Curatorial to map out Q2-Q3 campaign calendar and messaging
Set up tracking dashboards in Google Analytics for campaign performance, visitor acquisition cost, and onsite conversion rates
Execute 4+ full-funnel campaigns with documented ROI, improving cost-per-visit by 20%+ through iterative Google Ads optimization
Increase website traffic by 30%+ through SEO improvements, content updates, and paid channel management
Develop repeatable campaign playbooks for exhibitions and programs that other team members can execute independently
Present quarterly performance reports to leadership showing audience growth, engagement metrics, and marketing contribution to attendance targets
KPIs You'll Own
Cost Per Onsite Visit
Track blended CAC across digital and print campaigns to optimize budget allocation and prove marketing ROI.
Website Traffic & Conversion Rate
Monitor organic and paid traffic sources, landing page performance, and ticket/membership conversion rates via GA4.
Campaign Reach & Engagement
Measure impression share, click-through rates, and audience segment performance across Google Ads and display channels.
Organic Search Visibility
Track keyword rankings, indexed pages, and click-through rate improvements in Google Search Console and Yoast dashboards.
Tools & Stack
Your Team
Your Manager
Director of Marketing and Web Strategy
Current Team
Public Engagement and Partnerships department; cross-functional collaboration with Visitor Experience, Education & Programs, Curatorial, and Development
New coordinator role to support growing digital and advertising workload
The Package
Salary
$58K-$72K base
Remote
Full-time, on-site in New York (Museum Mile location)
Benefits & Perks
Company Intelligence
Founded in 1904, The Jewish Museum is a world-class cultural institution on NYC's Museum Mile with nearly 30,000 artworks spanning 4,000+ years of Jewish history and culture. The Museum serves diverse audiences through thought-provoking exhibitions, education programs, and initiatives that challenge discrimination and promote understanding.
Founded
1904
Customers
Families, children, teens, students, educators, diverse NYC and global visitors
Culture
Identity-based institution committed to Diversity, Equity, Access & Inclusion; values integrity, collegiality, and excellence
Is This Role For You?
- You love cultural institutions and want to drive real audience engagement (not chase vanity metrics)
- You're comfortable with WordPress, Google Analytics, and Google Ads—and can optimize campaigns based on actual data
- You thrive coordinating across siloed departments and communicating with non-marketing stakeholders (curators, educators, fundraisers)
- You want hands-on marketing experience in a mission-driven, non-profit environment with room to grow into mid-level strategy
- You need remote work—this is 100% on-site in NYC, five days a week
- You expect a fast-moving startup pace; cultural institutions move deliberately and consensus-driven
- You're purely a performance marketer looking for e-commerce or SaaS metrics; non-profit impact measurement is different
Interview Process
Initial screening
Phone/video call with HR and Director of Marketing to assess marketing fundamentals, Google Analytics familiarity, and alignment with mission
Case study or portfolio review
Share 2-3 past campaigns (digital and/or print) with metrics, explaining strategy, execution, and learnings
Team interview
Conversation with Director of Marketing and Web Strategy plus 1-2 cross-functional partners to assess collaboration and communication skills
Culture and mission alignment
Discussion about your connection to the Museum's DEAI commitments and why you're drawn to non-profit cultural work
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.