The Challenge
Checkr acquired Truework to disrupt a $5B+ legacy industry with modern employment verification. You'll build and scale paid acquisition programs for this startup-within-a-startup, owning the full funnel from strategy to revenue impact.
Your Mission
Audit and optimize existing paid search and paid social campaigns; identify quick wins to improve CAC and ROAS within first 30 days
Establish baseline performance metrics and full-funnel reporting infrastructure across all channels (Google Ads, LinkedIn, display, retargeting)
Launch 2-3 data-driven experiments across messaging, creative, and landing pages; document learnings and scale winners
Build alignment and cadence with Sales, RevOps, and Product Marketing; define account-based targeting strategy and measurement framework
Scale proven paid channels; grow pipeline contribution by 30-40% while maintaining or improving CAC efficiency vs. baseline
Test and pilot 2-3 adjacent channels (direct mail, industry publications, content sponsorships); build playbooks for scalable winners
Implement predictive analytics or attribution modeling to improve cross-channel visibility and optimize budget allocation
Document and operationalize growth playbooks; build repeatable systems that enable self-serve activations and revenue growth
KPIs You'll Own
Cost Per Acquisition (CAC)
Track CAC by channel and compare to target; optimize spend allocation to lowest-cost channels.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent across paid channels; target minimum 3-4x ROAS.
Pipeline Contribution
Attribute pipeline dollars to paid campaigns; own growth in qualified pipeline quarter-over-quarter.
Conversion Rate by Funnel Stage
Monitor conversion rates from click to lead, lead to qualified, and qualified to customer; identify bottlenecks.
Self-Serve Activation Rate
Track percentage of prospects who convert to paying customers without sales touch; measure product-led growth impact.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Marketing Officer (exact title not specified)
Current Team
Cross-functional: Sales, Product Marketing, RevOps, Web teams; size unknown
New role or potential backfill for growth acceleration
The Package
Salary
$160K-$200K base
Variable
Performance bonus likely (10-20% of base estimated)
Equity
Equity package expected for senior role at Series-stage company
Remote
On-site, San Francisco Bay Area. No remote flexibility mentioned; expect in-office requirement.
Benefits & Perks
Company Intelligence
Checkr is a data platform for safe and fair decisions, serving 100,000+ customers (DoorDash, Coinbase, Lyft, Instacart, Airtable). Truework, recently acquired, disrupts a $5B+ employment verification industry with modern product and intense customer focus. Operating as an independent startup within Checkr, you'll benefit from both scrappy speed and enterprise resources.
Founded
2014
Funding
Series stage (Forbes Cloud 100 2025, Y Combinator Breakthrough Company 2024)
Customers
100,000+ including DoorDash, Coinbase, Lyft, Instacart, Airtable
Culture
Fast-moving, problem-solving, mission-driven; scrappy and iterative; collaborative across functions
Is This Role For You?
- You've driven pipeline and revenue growth at B2B SaaS companies; you speak fluent CAC, ROAS, and attribution
- You love hands-on execution: building campaigns in Google Ads, LinkedIn, and Marketo from strategy through optimization
- You thrive in scrappy, fast-moving environments where you build growth systems from scratch and iterate quickly
- You're equally comfortable with data analysis and creative strategy; you ask 'why' and experiment relentlessly
- You want to own results end-to-end and partner closely with Sales, Product, and leadership on strategy
- You're a strategist-only; you need hands-on execution and platform management, not just planning
- You need full remote work; this is on-site in San Francisco Bay Area
- You're risk-averse; this role requires fast experimentation, failed tests, and learning in public
Interview Process
Initial Screening
Recruiter call to assess background, paid media experience, and motivation for Truework/Checkr
Case Study / Performance Challenge
Likely scenario-based: optimize a failing campaign, design a paid strategy from scratch, or analyze funnel data and recommend actions
Technical Interview
Deep dive on paid channels (Google Ads, LinkedIn), reporting setup, attribution, and optimization tactics; bring examples
Cross-Functional Interviews
Conversations with VP of Marketing, Sales leader, and RevOps to assess collaboration style and strategic alignment
Leadership Round
Final conversation with executive sponsor; discuss long-term vision, growth roadmap, and role impact
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.