The Challenge
TelevisaUnivision is the leading Spanish-language media company globally, and they're scaling ViX (their streaming platform) aggressively. You'll own paid social strategy across platforms to drive audience growth and hit hard growth targets.
Your Mission
Set up and audit all existing paid social campaigns across Meta, TikTok, and YouTube; identify quick wins and optimization gaps
Establish baseline performance dashboards tracking ROAS, CPA, CTR, and conversion metrics with daily monitoring
Launch 3-5 new campaign tests exploring creative angles, audience segments, or platform-specific strategies
Build repeatable reporting cadence and stakeholder communication plan with Marketing and Growth teams
Increase paid social ROAS by 20-30% through continuous A/B testing, audience refinement, and creative optimization
Scale budget allocation to top-performing campaigns while maintaining CPA targets across all channels
Implement AI-powered tools for audience analysis, bid optimization, or creative testing to improve efficiency
Develop quarterly strategic roadmap identifying new platforms, formats, or audience segments to test for ViX growth
KPIs You'll Own
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid social campaigns across all platforms.
CPA (Cost Per Acquisition)
Average cost to acquire a new user or subscriber through paid social channels.
CTR (Click-Through Rate)
Percentage of impressions that result in clicks, indicating creative and audience relevance.
Conversion Rate
Percentage of clicks that result in desired actions (sign-ups, subscriptions, app installs).
Budget Pacing
Actual spend vs. planned spend across the month, ensuring optimal burn and no budget waste.
Tools & Stack
Your Team
Your Manager
Head of Growth or Marketing (not specified)
Current Team
You'll collaborate with Marketing, Content, Creative, Analytics teams, and external platform partners
New role to expand paid social capabilities for ViX growth
The Package
Salary
$65K-$85K MXN base
Remote
On-site, Mexico City Metropolitan Area
Benefits & Perks
Company Intelligence
TelevisaUnivision is the world's leading Spanish-language media company operating across digital platforms, streaming (ViX), social media, audio, linear TV, and live events. They're investing heavily in content, technology, and talent to scale ViX and capture the growing Spanish-speaking digital audience.
Customers
Spanish-speaking audiences globally; ViX streaming subscribers
Culture
Data-driven, growth-focused, collaborative across functions, experimenting with AI and new tools
Is This Role For You?
- You're obsessed with paid social performance and reading data to find optimization levers
- You've run 5+ years of paid campaigns across Meta, TikTok, YouTube—and you own the numbers
- You're comfortable with ambiguity, self-managing campaigns end-to-end, and iterating fast based on results
- You're curious about AI and new tools; you actively seek out ways to work smarter, not just harder
- You speak Spanish fluently and understand the Latin American/Hispanic media landscape
- You need remote work; this is 100% on-site in Mexico City
- You prefer hands-off strategic work over day-to-day campaign execution and optimization
- You haven't managed significant paid social budgets (6-7 figures) with direct performance accountability
Interview Process
Initial screening call
Conversation about your paid social experience, tools you've used, and a specific campaign you optimized
Case study or portfolio review
Present a past campaign: strategy, execution, results, learnings, and what you'd do differently
Technical deep-dive
Walk through campaign setup, tracking, optimization strategies, and how you'd approach ViX growth challenges
Stakeholder conversations
Meetings with Growth/Marketing leadership and potentially Analytics team to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.