The Challenge
This impact-driven startup has proven circular economy tech already in market-but their e-commerce channel is raw. You'll build it from foundation to €300-350K ARR, owning everything from tracking infrastructure to paid acquisition and CRM. Real autonomy. Real impact.
Your Mission
Audit existing e-commerce setup, define baseline metrics (conversion rate, AOV, traffic sources), and establish reliable GA4 + event tracking across PrestaShop migration
Launch initial Meta Ads and Google Ads campaigns with proper UTM structure; establish monthly budget + ROAS targets
Map full customer journey (B2C + B2B), identify conversion bottlenecks, and ship first round of UX improvements on checkout flow
Select and configure CRM tool (likely HubSpot or Brevo); design core automation workflows for post-purchase nurture
Hit €250K+ e-commerce ARR with clear path to €300-350K; document monthly LTV:CAC ratio and payback period
Achieve 2%+ conversion rate on B2C funnel through continuous A/B testing and site optimization
Build scalable outbound strategy via Waalaxy; generate 50+ qualified B2B leads/month with documented conversion rates
Establish retention playbook: email sequences, repeat purchase rate, customer segmentation; grow repeat customer revenue to 25%+ of total
KPIs You'll Own
E-commerce Revenue
Track monthly ARR progression toward €300-350K target; break down B2C vs B2B contribution
Conversion Rate
Monitor B2C checkout conversion (target: 2%+) and B2B lead-to-qualified conversion; segment by traffic source
Customer LTV:CAC Ratio
Measure payback period and unit economics; ensure paid acquisition scales profitably (target: 3:1 minimum)
Repeat Purchase Rate
Track % of customers returning within 12 months; monitor email engagement and segmentation performance
ROAS by Channel
Weekly ROAS tracking on Meta and Google; identify winning audiences and scaling opportunities
Tools & Stack
Your Team
Your Manager
Likely CEO or VP Operations (not specified in brief)
Current Team
Small team; you'll coordinate with commercial + product teams; external agency support available
New role-building e-commerce function from scratch
The Package
Salary
€55K-€70K base
Equity
Likely startup equity; not specified
Remote
On-site, Paris (Île-de-France)
Benefits & Perks
Company Intelligence
French circular economy startup with proven hardware/tech solution extending electronics lifecycle. Already deployed, already revenue-generating. Mission-driven: reduce e-waste by designing products for durability, not disposal.
Culture
Direct communication, rapid decisions, real autonomy. Strong conviction-driven founders. No corporate theater.
Is This Role For You?
- You've run full-funnel e-commerce P&L for 5+ years and want to own end-to-end growth in a startup context
- You're comfortable building from zero (CRM, tracking, acquisition strategy) and enjoy seeing your work ship fast
- You care about climate impact and want your growth skills applied to something meaningful, not another clickbait funnel
- You thrive with autonomy and don't need hand-holding; you move fast and report outcomes, not activities
- You know PrestaShop or are willing to learn it; no fear of operational hands-on work alongside strategy
- You need a fully staffed team or prefer to manage others over doing the work yourself-you'll be wearing multiple hats
- You require salary clarity/transparency negotiation-compensation not specified; may signal early-stage financial tightness
- You're looking for remote flexibility; this is strict Paris on-site
- You want a predictable role where everything is documented and optimized-this is build-it-yourself territory with ambiguity
Interview Process
Initial conversation
Discussion of e-commerce experience, specific campaigns you've run, and ROAS/LTV metrics you've achieved
Case study or strategy challenge
Likely asked to outline your first 90 days for this exact e-commerce setup: tracking plan, acquisition strategy, CRM roadmap
Founder/leadership interview
Conversation about mission alignment, autonomy expectations, and how you think about circular economy as a business moat
Reference checks
Validation of e-commerce scale and growth results from previous roles
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.