MARKETING MANAGER

À propos

At Coachello, we help organizations transform the way they develop their people through a unique combination of human coaching and AI. We are a

growing, bootstrapped company

, building sustainably with a strong product, real traction, and long-term ambition. We already work with leading organizations, from

CAC 40 groups

such as ENGIE, Enedis, and Allianz, to

high-growth tech companies

like Adyen, Qonto, and Hyland.

As we scale, we’re looking for a

bold, strategic Marketing Manager

to build demand, shape our brand, and connect marketing directly to revenue.

You’ll collaborate daily with the founders and work closely with Sales, CSM, Product, Coaching teams, and a marketing lead currently focused on SEO.

Location:

Paris

Descriptif du poste

We are looking for a

Marketing Manager

to

own demand generation and content

, work hand-in-hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust, long before they are ready to buy.

This is not a “campaign execution” role.

This is a

builder role

.

Your Mission Is Simple And Ambitious

make Coachello impossible to ignore

for HR, L&D, Talent leaders, managers, and CEOs.

You Will Design And Execute a Marketing Strategy That

• Captures existing demand (the 5% already in-market)
• Nurtures future demand (the 95%) by building memory, trust, and authority
• Makes Sales easier, faster, and more effective

0ur Core Belief About B2B Marketing

We Strongly Believe That

• Advertising mostly reaches people who are not buying yet
• Marketing’s real job is to build and refresh memory links
• When buyers enter the market, they choose the brand they remember
• Content, not ads alone, is the long-term growth lever

Great Companies Win Both Games

• Capture demand today
• Build demand for tomorrow

You will be the owner of this strategy.

What You’ll Do

• Own Demand Generation (End-to-End)
• Define and execute Coachello’s demand generation strategy
• Connect content, SEO, email, events, and sales activation into one coherent system
• Pilot and grow our inbound engine, from first touch to sales handover
• Work in tight alignment with Sales to ensure marketing directly supports revenue
• Feed inbound leads into Sales and nurture flows
• Ensure marketing helps Sales start better conversations, not colder ones
• Build and grow an engaged email audience
• Events
• Design and execute high-impact events (webinars, roundtables, conferences) in close collaboration with Sales
• Ensure events support both brand visibility and demand generation
• Turn events into reusable content and sales follow-ups
• Build Content as a Growth Engine

Content Is Our Long-term Moat. You Will

• Define the editorial strategy and content angles
• Turn our unique data into high-value insights:

Examples Of Content You’ll Drive

“We analyzed X coaching sessions, here’s what leaders struggle with most”

“What HR and L&D leaders are actually working on right now”

Data-driven LinkedIn posts, short videos, charts, checklists, templates

Sales Alignment, Testimonials & Case Studies

• Work closely with AM and CSM to identify strong client stories and proof points
• Create clear, credible testimonials and case studies that directly support Sales conversations
• Continuously refresh sales assets based on real client outcomes.
• Product Marketing
• Own product messaging, website copy, sales decks, case studies, and key assets
• Clarify what Coachello does, for whom, and why it matters
• Translate complex products (AI, coaching, data) into simple, compelling narratives
• Activate the Team & Coach Community
• Turn employees and coaches into content multipliers
• Create simple playbooks so content is shared consistently
• Lead & Scale the Function
• Manage and mentor a marketing lead
• Build the foundations for a scalable marketing team
• Define priorities, rituals, and operating principles

Profil recherché

• >4 years of experience in B2B marketing, ideally in startups or scale-ups
• French and English fluency
• Proven experience owning content, demand generation, or growth
• Strong writing skills and a clear point of view
• Comfortable working hands-on while thinking strategically
• Experience working closely with Sales
• Curious, data-informed, and opinionated
• Comfortable taking risks and being visible

Why Join Coachello?

• A key leadership role with real ownership
• Direct access to founders and decision-making
• A rare opportunity to have an entrepreneurial role
• Strong product, unique data, and real market pull
• BSPCE / equity package
• The chance to create a brand that shapes how people think about coaching, leadership, and work

Process de recrutement

We like to keep things simple, transparent, and human. Here’s what you can expect:

• 📞 Intro Call (30 min) A first conversation with one of our founders to get to know each other, understand your motivations, and share more about Coachello’s mission and culture.
• 👥 Second Interview (45 min) A follow-up conversation with another founder to dive deeper into your experience, your approach to customer success, and how you see yourself growing with us.
• 🎯 Case Study (1 hour) You’ll receive a short case study to prepare and present. It’s designed to simulate real-life situations you might face in the role, and to let us see how you think, prioritize, and communicate.
• 🍽️ Team Lunch (Informal) A casual lunch with part of the team — to get to know each other better, see if there’s a natural cultural fit, and give you a feel for the Coachello vibe.
• 🎉 Reference Check & Offer If all goes well, we’ll move quickly to make you an offer and welcome you aboard!

Informations complémentaires

• Type de contrat : CDI
• Date de début : 30 avril 2026
• Lieu : Paris
• Niveau d'études : Bac +3
• Expérience : > 3 ans
• Télétravail ponctuel autorisé