The Challenge
Speedo owns more Olympic gold medals than any competitor-now they need you to build the athlete and partnership strategy that keeps them culturally relevant across North America. You'll own everything from grassroots swimmers to elite NIL deals, driving measurable commercial impact.
Your Mission
Map and audit current North America athlete roster and partnership pipeline; identify gaps vs. competitor investments
Co-develop the 2026-2027 athlete strategy aligned with global priorities, with clear tier definitions (Premier, National, NIL, regional)
Onboard and establish cadence with 3-5 key agent relationships and federation contacts to source pipeline
Build internal stakeholder alignment across product, retail, and digital teams on partnership activation requirements
Execute 4-6 new athlete signings or renewals with documented ROI (social reach, retail lift, media value)
Launch and manage 2-3 NIL partnership deals with measurable engagement and conversion metrics
Establish quarterly partnership performance dashboard tracking athlete reach, sentiment, retail attribution, and brand lift
Develop and present a 18-month athlete investment roadmap to leadership with budget allocation and expected returns
KPIs You'll Own
Athlete Roster Social Reach
Combined social following of active Team Speedo athletes and quarterly growth rate
Partnership ROI (Cost per Impressions)
Media value generated per dollar invested in athlete partnerships and NIL deals
Retail Attribution from Athletes
Incremental sales lift tied to athlete activations, campaigns, and partnership visibility
Brand Sentiment & Cultural Relevance
Quarterly brand health tracking among target audiences (competitive swimmers, gen-z water enthusiasts) influenced by athlete presence
Partnership Pipeline Velocity
Number of active negotiations, conversion rate from prospect to signed agreement, and average deal cycle length
Tools & Stack
Your Team
Your Manager
Head of Marketing or Chief Marketing Officer (not specified in posting)
Current Team
Unclear-likely small, collaborative sports marketing team; will partner with product, retail, and global athlete strategy teams
Backfill or new role to strengthen North America athlete strategy ownership
The Package
Salary
$95K-$130K base
Remote
Hybrid-4 days onsite (Mon-Thu) in Long Beach, CA; 1 day remote (Fridays). Office relocating summer 2026.
Benefits & Perks
Company Intelligence
Speedo is the world's leading swimwear brand with more Olympic gold medals won in Speedo than any competitor. Part of Pentland Brands Limited, a global family business with 1,200+ employees worldwide. Driven by genuine passion for water, innovation, and athletic performance.
Team Size
1200+ globally (Pentland Brands)
Customers
Competitive swimmers, recreational water enthusiasts, athletes, universities, federations, retail partners
Culture
Purpose-driven; guided by four principles (team game, clarity & courage, better as standard, in good conscience); celebrates differences; emphasis on innovation and learning
Is This Role For You?
- You've managed athlete endorsements, sponsorships, or NIL deals-you know how to value and close partnerships
- You're comfortable with hybrid work (4 days onsite in Long Beach) and thrive in collaborative team environments
- You can build dashboards and speak fluently about ROI-not just reach and impressions
- You genuinely care about swimming, water sports, or athletic development (this culture is built on authenticity, not just a paycheck)
- You need full remote or flexible schedules-this is hybrid with mandatory Mon-Thu onsite
- You're uncomfortable owning both strategic planning and hands-on execution (player-coach blend required)
- You lack experience managing high-net-worth talent, agents, or complex stakeholder relationships
Interview Process
Initial Screen
Hiring manager or recruiter-15-20 min; validate sports marketing background and partnership experience
Strategic Case Study
Present a 30-45 min case: how would you build an athlete strategy for a specific market or demographic? Expect questions on ROI modeling
Partner/Stakeholder Simulation
Role play: negotiate a hypothetical NIL deal or athlete renewal; demonstrate relationship management and deal-closing skills
Final Round with Leadership
Meet Head of Marketing and/or CMO; align on long-term athlete vision, cultural fit, and organizational priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.