The Challenge
Socure is building identity trust infrastructure for the digital economy—verifying billions of identities and stopping fraud at scale. You'll lead organic digital strategy for a company solving one of the internet's hardest problems, with measurable impact across businesses, governments, and millions of users.
Your Mission
Audit current organic channel performance (SEO, content, owned media) and identify 3-5 quick wins with 30-day implementation targets
Establish baseline KPI dashboards across all digital channels with automated reporting to leadership
Launch first integrated campaign (product or demand-gen) that ties organic, paid, and content assets together
Onboard and align cross-functional leads (content, product, design) on Q1 digital roadmap and approval workflows
Grow organic traffic by 40-60% YoY through SEO strategy, content optimization, and technical improvements
Achieve 25%+ improvement in campaign ROI through data-driven optimization across paid search, social, and email channels
Launch 2-3 major integrated campaigns (product launch, demand gen, brand) that drive measurable pipeline contribution
Build and mentor a high-performing junior digital marketer; document processes and playbooks for team scalability
KPIs You'll Own
Organic Traffic Growth
Month-over-month and YoY growth in organic search visits, segmented by content pillar and conversion funnel stage.
Campaign ROI
Return on ad spend (ROAS) and cost per acquisition (CPA) across paid search, social, and display channels.
Lead Generation
Quality leads generated by digital channels, tracked to pipeline and closed deals to measure true revenue impact.
Engagement & Brand Metrics
Click-through rate, conversion rate, email open/click rates, and social engagement across owned channels.
Budget Efficiency
Spend vs. plan variance, cost per channel, and allocation optimization to maximize ROI within constraints.
Tools & Stack
Your Team
Your Manager
VP/Director of Marketing (not specified)
Current Team
Cross-functional collaboration with content, design, product, and analytics teams; junior digital marketer(s) to mentor
New role—building out organic growth function
The Package
Salary
$130K-$160K base
Remote
On-site (location: United States, specific office not specified)
Benefits & Perks
Company Intelligence
Socure is building identity trust infrastructure for the digital economy, verifying identities in real time and stopping fraud before it starts. The company serves businesses, governments, and millions of users globally, tackling complex problems at scale.
Customers
Businesses, governments, and digital platforms requiring identity verification
Culture
Fast-moving, critical thinking, ownership mentality, high bar for execution and impact. Not for people wanting predictability or narrow scope.
Is This Role For You?
- You have 4-6 years of hands-on digital marketing experience and have owned budget and strategy independently
- You're data-obsessed and make decisions on analytics, not gut feel—you live in GA4, dashboards, and hypothesis testing
- You want to solve complex B2B problems at scale, not run tactical campaigns in a vacuum
- You can lead cross-functional teams, mentor junior marketers, and communicate strategy to C-level stakeholders
- You prefer structured, predictable work with narrow scope—Socure is fast-moving and expects ownership across channels
- You haven't run multi-channel campaigns with real budget accountability or can't point to measurable ROI impact
- You're not comfortable with ambiguity early on; you'll need to build processes and playbooks from scratch
Interview Process
Phone screen
Hiring manager reviews background, motivation, and digital marketing experience.
Take-home case study
Analyze a mock digital marketing scenario and present strategy, channel recommendations, and expected ROI.
Panel interview
Meet with VP/Director of Marketing, content lead, and product/design stakeholders to assess collaboration fit.
Leadership conversation
Conversation with C-level exec (likely CMO or VP Revenue) to discuss vision, strategic thinking, and culture alignment.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.