The Challenge
Shopee is scaling social commerce in Brazil and needs a growth strategist to own the entire expansion playbook. You'll drive adoption, monetization, and user engagement across live shopping-a category exploding across Latin America.
Your Mission
Map current Social Commerce funnel metrics and identify top 3 growth levers (adoption, frequency, AOV)
Launch 2-3 targeted CRM campaigns for B2B seller activation and B2C buyer engagement
Establish weekly growth dashboard tracking KPIs: live session volume, conversion rate, repeat participation
Audit livestream UX/workflow and document 5+ optimization opportunities with impact estimates
Achieve 40%+ QoQ growth in active Social Commerce users through coordinated marketing + product initiatives
Develop and test 2 new seller acquisition motions (vertical/category focus or incentive models)
Scale B2B lives to [target]: establish seller cohort program + training content to drive participation
Build predictive model identifying high-LTV social commerce cohorts for targeted retention campaigns
KPIs You'll Own
Live Session Volume (Weekly/Monthly)
Total number of active livestreams across B2B and B2C, tracking growth rate and seller participation.
Conversion Rate (Live → Purchase)
Percentage of viewers converting to buyers during or immediately after livestream events.
Repeat Participation Rate
% of users returning for 2+ social commerce sessions within 30 days; core retention metric.
GMV (Gross Merchandise Value) from Social Commerce
Total revenue attributed to livestream channel; direct business impact measure.
Seller Activation & Retention
% of onboarded sellers hosting 3+ lives; % remaining active 60+ days post-onboarding.
Tools & Stack
Your Team
Your Manager
Head of Social Commerce or Growth Lead (not specified)
Current Team
Cross-functional: Marketing Lives, CRM, Business Development, Content, Data & Insights teams
New growth strategy role to lead Social Commerce expansion
The Package
Salary
R$120K-R$180K base
Variable
Annual discretionary performance bonus
Remote
On-site in São Paulo with hybrid flexibility
Benefits & Perks
Company Intelligence
Shopee (Shô locally in Brazil) is Southeast Asia's leading e-commerce platform, expanding aggressively into Latin America. They're betting on social commerce-livestream shopping-as the next growth frontier. Brazil is a key market for this pivot.
Customers
Millions of buyers and thousands of sellers across Brazil
Culture
High-velocity, diverse, bias-to-action. They reward people who own big problems end-to-end and ship fast. Collaboration across functions is core.
Is This Role For You?
- You obsess over data and can spot growth leaks in funnels; gut feel gets tested, not trusted
- You've scaled a consumer feature, marketplace, or community from early adoption to millions of users
- You're fluent in English and comfortable navigating Portuguese-speaking collaborators
- You love livestream commerce / social selling and see the category evolving rapidly
- You need remote flexibility-this is on-site São Paulo only with limited hybrid
- You're uncomfortable with ambiguity; growth strategy is 40% data, 60% hypothesis testing
- You can't translate metrics into narrative for non-technical stakeholders
Interview Process
Initial Screening
Likely HR + hiring manager alignment on background, growth experience, and language fluency
Growth Case Study
Expect a take-home or live case on scaling a new product/feature; they'll want to see your analytical and creative chops
Cross-functional Panel
Meet with marketing, data/insights, and product leads to discuss collaboration style and growth strategy philosophy
Final Leadership Round
Conversation with Head of Social Commerce or Growth leadership on vision, long-term strategy, and cultural fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.