Marketing Manager (Strategy + Execution)

Role Overview

We are seeking a data-driven Marketing Manager who can both lead marketing strategy and execute day-to-day marketing activities. This role combines strategic planning with hands-on implementation across social media, content marketing, and performance analysis. The ideal candidate operates with a 'batteries-included' mindset—someone who can independently identify opportunities, propose strategies, execute campaigns, and measure outcomes without constant direction.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with company growth goals
• Analyze marketing performance using KPIs such as CAC, conversion rates, and customer lifetime value
• Manage and execute social media marketing, especially LinkedIn
• Produce and distribute marketing content across platforms
• Engage with audiences through comments, discussions, and social selling
• Collaborate with the existing paid ads specialist to align messaging and campaigns
• Identify and test new marketing channels and platforms
• Develop blog, LinkedIn, and thought‑leadership content
• Develop podcast topic strategies and prepare outlines for episodes
• Present performance insights and recommendations to leadership

• GoHighLevel CRM
• ActiveCampaign (current platform being transitioned)
• LinkedIn and social media platforms
• Teamwork (project management)
• Google Workspace
• Marketing analytics tools

• Strategic marketing planning
• Content marketing and social media management
• Data-driven marketing and KPI tracking
• Social selling and LinkedIn engagement
• Ability to operate independently and propose initiatives
• English B2 Required
• AI Fluent (familiar with use of AI tools and Automation tools)