The Challenge
Sage is hunting for a bold performance marketing leader to own growth across Southern Europe, with France as the core battleground. You'll build the regional demand engine from strategy through execution, scaling pipeline and ROI across SMB and Mid-Market segments.
Your Mission
Audit current performance funnel and identify quick wins in paid channels, CRM lifecycle, and ABM to improve SQO and conversion rates
Map Southern European market dynamics, competitive positioning, and customer insights to sharpen targeting and value propositions
Build and align regional team on quarterly performance targets, KPIs, and weekly trading cadence
Establish data infrastructure and weekly reporting dashboards to track pipeline, SQO, conversion, and ROI in real-time
Deliver documented 15-20% improvement in regional SQO and pipeline contribution vs. baseline
Launch integrated ABM and partner-led marketing campaigns across Southern Europe with measurable ROI by channel
Scale high-performing paid acquisition campaigns (Google, LinkedIn, intent platforms) with clear CAC and LTV modeling
Embed test-and-learn culture with 8+ completed experiments driving performance gains and AI tool adoption
KPIs You'll Own
Regional SQO & Pipeline Contribution
Monthly qualified opportunity volume and attributed pipeline revenue from performance marketing across all channels.
Funnel Conversion Rates
Tracked across awareness, consideration, and decision stages with weekly monitoring and optimization.
Performance Marketing ROI
Revenue generated divided by total performance marketing spend, with target-setting by channel and campaign.
Cost Per SQO & Cost Per Acquisition
Unit economics by channel (paid search, display, LinkedIn, ABM, partner) with efficiency benchmarking.
Team Productivity & Engagement
Internal metrics on team development, retention, and ownership of assigned P&L or channel responsibilities.
Tools & Stack
Your Team
Your Manager
VP or Chief Commercial Officer (likely)
Current Team
Regional performance marketing team size not specified; likely 3-6 direct reports
Backfill or new expansion role; team building expected
The Package
Salary
€90K-€130K base
Variable
Performance bonus tied to SQO, pipeline, and ROI targets (15-25% estimated)
Remote
On-site in Paris (75). Full-time, permanent contract.
Benefits & Perks
Company Intelligence
Sage is a global software and services provider serving SMB and Mid-Market businesses with cloud-based accounting, payroll, HR, and commerce solutions. They operate across multiple regions and verticals, with a strong commercial focus on scalable growth and customer success.
Customers
Thousands of SMB and Mid-Market companies across Europe and beyond
Culture
Commercial, data-driven, matrix-based organization with emphasis on ownership, accountability, and cross-functional collaboration
Is This Role For You?
- You've scaled performance marketing in B2B SaaS and own the link between marketing spend and pipeline/revenue
- You're fluent in French and English, and ideally have experience in Southern European markets
- You thrive in a matrix organization, influence senior leaders, and build high-performing teams with clear accountability
- You live and breathe data—weekly trading, experimentation, AI-driven tools, and ROI modeling are your comfort zone
- You see performance marketing as a strategic growth engine, not a demand function, and can articulate business value
- You lack senior leadership experience or haven't managed a performance marketing team through growth phases
- You're not comfortable being on-site in Paris or lack fluent French—it's a non-negotiable for this regional role
- You prefer brand or top-funnel marketing; this is demand gen, conversion, and ROI-obsessed
- You're uncomfortable with accountability for specific SQO and pipeline targets, or you shy away from data-driven decision-making
Interview Process
Screening Call (30 min)
Recruiter screens for French fluency, senior leadership background, and SaaS performance marketing experience
Hiring Manager Interview (60 min)
VP Commercial or CMO digs into your funnel scaling story, team leadership, and commercial mindset. Expect deep questions on ROI, channel mix, and partner models.
Cross-Functional Panel (90 min)
Meet with Sales, Product Marketing, and Commercial Operations leads to assess collaboration ability and understanding of internal stakeholder dynamics
Case Study / Scenario (60 min async or live)
Present a regional performance marketing strategy for Southern Europe, including funnel analysis, channel prioritization, and 6-month roadmap
Executive Alignment (30 min)
Final conversation with senior leadership (CFO, Chief Commercial Officer, or CEO) to confirm cultural fit and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.