The Challenge
Rippling's channel ecosystem (accountants, brokers, PE partners) is a critical growth multiplier, and they need a Growth Architect to own the entire engine end-to-end. You'll be the single point of accountability for channel SQO pacing, reporting, and iteration—debugging systems when they break and building the infrastructure that scales.
Your Mission
Establish weekly high-signal reporting cadence that identifies early warning indicators and drives decision velocity across channel funnel
Audit and bulletproof tracking, routing, and attribution across CRM, MAP, and paid platforms—diagnosing root causes of any gaps
Build foundational audience segmentation across partner types (accountants, brokers, PE), personas, and lifecycle stages in your MAP and CRM
Align with Paid Growth team on budget pacing and channel mix strategy, translating funnel data into concrete recommendations
Deliver 15-25% improvement in channel SQO pacing through iterative testing on creative direction, messaging, and offers
Own and scale the experimentation cadence, running 3-4 concurrent tests per quarter and translating learnings into playbooks
Establish yourself as the cross-functional voice of the funnel—aligning Channel Sales, Marketing, Ops, and Analytics on priorities and reality
Build and maintain elite-level segmentation and targeting strategy that achieves 2x+ higher engagement rates vs. baseline across segments
KPIs You'll Own
Channel SQO Pacing
Weekly tracking of sales qualified opportunity velocity by partner type to identify trends and intervene early.
Attribution Accuracy
Percentage of channel-sourced pipeline properly routed and credited across CRM and paid platforms.
Audience Segment Engagement
Click-through and conversion rates by partner type, persona, and lifecycle stage to validate segmentation quality.
Cost Per SQO
Blended channel acquisition cost across accountant, broker, and PE motions to optimize budget allocation.
Experiment Velocity
Number of tests launched per quarter and lift achieved from top 3 experiments.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Growth or Chief Growth Officer
Current Team
Cross-functional: Channel Sales, Marketing Ops, Analytics, Paid Growth team
New role—Growth Architect to own channel funnel end-to-end
The Package
Salary
$140K-$180K
Variable
Unknown—likely 10-20% bonus based on SQO targets
Equity
Unknown—typical for Series D/E SaaS: 0.05-0.15% options
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Rippling brings HR, IT, and Finance into a single system, automating the entire employee lifecycle from onboarding (payroll, benefits, hardware, apps) to offboarding. Backed by $1.4B+ from Kleiner Perkins, Founders Fund, Sequoia, and others, Rippling is a Forbes best startup employer.
Funding
$1.4B+
Culture
High-agency operators valued; punchy, direct communication; focus on building not talking.
Is This Role For You?
- You've owned a B2B SaaS funnel metric (SQL, SQO, or pipeline) end-to-end and can prove it with hard numbers
- You're technical enough to debug CRM workflows, attribution models, and audience routing without hand-holding
- You thrive on being the single point of accountability and love translating messy data into clear decisions
- You're hands-on: you'll code Salesforce flows, QA audience builds, and rewire systems when the situation demands it
- You move fast, prioritize ruthlessly, and communicate with clarity across sales, marketing, ops, and analytics teams
- You're a 'funnel manager' who just reports dashboards—you need to own the engine and debug it when it breaks
- You lack real experience owning a growth metric and driving its outcomes; theory won't cut it here
- You prefer heads-down analytics work over cross-functional leadership and influence
- You need flexibility or remote work—this is on-site in NYC and expects a high-touch, hands-on presence
Interview Process
Screening call
30-min conversation about your funnel ownership experience and why channel growth excites you.
Growth case study
Deep dive on a funnel metric you owned: how you diagnosed problems, what you optimized, what were the results?
Technical assessment
Walkthrough of a CRM/MAP workflow challenge; assess your hands-on debugging and problem-solving approach.
Cross-functional panel
Meet with VP Growth, Channel Sales leader, and Marketing Ops—validate your ability to bridge teams and drive alignment.
Offer & close
Conversation around compensation, equity, and start date expectations.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.