Growth Marketing Manager

Job Description:

As RELYCO continues to grow, we are seeking a *Growth Marketing Manager *to lead customer acquisition initiatives through integrated marketing campaigns, industry events and multi-channel demand generation programs.

This role is responsible for planning and executing trade shows, digital campaigns, email marketing and print initiatives that generate qualified leads, increase brand visibility and support revenue growth. The ideal candidate is both strategic and hands-on, with strong project management skills and experience driving measurable marketing performance across multiple channels.

This position works closely with sales leadership, external vendors and internal stakeholders to ensure marketing programs align with company growth objectives and deliver exceptional customer engagement.

Key Responsibilities:

• Lead RELYCO’s trade show and event marketing strategy from planning through execution and post-event follow-up
• Manage all aspects of trade shows including logistics, booth coordination, vendor management, promotional materials, travel coordination and lead tracking
• Develop and execute integrated demand generation campaigns across email, digital, print and social media channels
• Create and optimize email marketing campaigns, nurture workflows and audience segmentation strategies
• Manage paid advertising initiatives including PPC, retargeting and paid social campaigns
• Collaborate with sales teams to align marketing programs with lead generation and pipeline goals
• Analyze campaign and event performance metrics, delivering actionable insights and ROI reporting
• Develop compelling content and messaging for campaigns, landing pages, print collateral, trade show materials and promotional initiatives
• Coordinate direct mail and print marketing campaigns to support customer acquisition and retention efforts
• Utilize marketing automation, CRM platforms and AI tools to improve campaign performance and operational efficiency
• Manage marketing calendars, timelines and campaign deliverables across multiple projects simultaneously
• Identify opportunities to improve lead generation, customer engagement and marketing effectiveness

Qualifications:

• Bachelor’s degree in Marketing, Business or a related field
• 5+ years of experience in demand generation, event marketing or integrated marketing roles
• Proven experience managing trade shows, conferences and industry events
• Strong background in digital marketing, email marketing and campaign analytics
• Experience with CRM systems, marketing automation platforms and reporting tools
• Familiarity with print marketing and direct mail campaign execution preferred
• Excellent organizational and project management skills with strong attention to detail
• Strong analytical mindset with the ability to interpret campaign data and optimize performance
• Ability to manage multiple priorities in a fast-paced environment
• Collaborative team player with excellent communication skills
• Experience leveraging AI and emerging marketing technologies preferred

About RELYCO We’re a premier supplier of unique and innovative paper products that are designed for laser and inkjet printers. For 35 years, we have worked with clients across all industries and federal, state and local governments. Our products are great for thousands of uses, which enables our customers to get the most value out of their printer investment.

Since our founding, we have defined ourselves by our reliability and core values. After all, our company name, RELYCO, means “the company you can rely on.”

Location RELYCO’s office is based in Dover, New Hampshire within walking distance to downtown shops and restaurants.

Benefits Our comprehensive benefits package includes health, dental and vision insurance with an employer subsidy. We also offer a 401K plan, employer-paid group term life insurance and short/long term disability coverage in addition to Flexible Spending Account and Health Savings Account. We offer earned time (vacation / personal leave) and paid holidays.

Culture RELYCO firmly believes in giving back to the local community through our employee-led Community Service Team. We work with schools and other local non-profit organizations to provide sponsorships, food, school supplies and gifts to underprivileged families.

We offer employees a professional working environment that includes:

• Flexible work schedule (office/remote)
• Spontaneous catered breakfasts, lunches, snacks and desserts
• Optional participation in monthly contests, games, potlucks and more provided by our Fun Committee
• Casual attire (within provided guidelines)

Relyco Sales, Inc is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, genetic information, disability, national origin, veteran status or any other legally protected group status.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance Location Type:
• Hybrid work

Work Location: Hybrid remote in Dover, NH