The Challenge
Relay is the operating system for the deskless workforce—2.5B+ messages facilitated, ranked #175 Deloitte Tech Fast 500. You'll be the architect turning strategy into live, optimized campaigns across LinkedIn, Meta, YouTube, and programmatic platforms for a fast-scaling B2B platform.
Your Mission
Own setup and daily optimization of 3-5 paid media campaigns across LinkedIn, Google, and Meta, achieving baseline performance targets within 30 days
Implement flawless tracking infrastructure (UTMs, pixels, conversion tags) across all active campaigns to feed clean data to the marketing analytics team
Execute 8-12 A/B tests (audience, creative, bid strategy) and document findings to establish baseline optimization playbook
Onboard and manage 2+ direct-buy publisher partnerships, ensuring on-time delivery and creative asset compliance
Reduce cost-per-acquisition by 15-20% across paid channels through iterative bid strategy and audience refinement
Build and scale 2-3 high-performing audience cohorts on LinkedIn with segment-specific ROI tracking and reporting
Establish monthly optimization cadence delivering 5+ tactical recommendations (creative refresh, placement pruning, budget reallocation) with projected impact
Launch and manage 3-4 multi-channel campaigns from brief to performance review, delivering on-time and on-budget
KPIs You'll Own
Cost Per Acquisition (CPA)
Track CPA by channel and campaign; target 15-20% reduction by month 6 through tactical optimization.
Campaign Launch Velocity
Number of campaigns launched on-time and meeting specification; measure consistency and operational excellence.
Data Quality Score
Cleanliness of UTM tagging, pixel implementation, and conversion tracking; target 99%+ accuracy for analytics team.
A/B Test Velocity & Learning
Number of tests executed monthly with documented results; measure pace of experimentation and insights generated.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent across paid channels; ladder to overall campaign profitability.
Tools & Stack
Your Team
Your Manager
Senior Manager, Growth Marketing
Current Team
Marketing team with data scientist; exact size not specified
New growth marketing specialist role
The Package
Salary
$65K-$85K
Remote
On-site in Raleigh, NC
Benefits & Perks
Company Intelligence
Relay is the intelligent operating system for frontline operations—transforming analog workflows into data-rich, AI-powered ecosystems for the 80% of global workforce that doesn't work at a desk. The platform has facilitated 2.5B+ messages and is recognized as a leader: ranked #175 on Deloitte Technology Fast 500 and #920 on Inc. 5000.
Team Size
200+
Customers
Enterprise deskless workforce operations
Culture
LIT (Learning, Impact, Teamwork) and BWIML (Best Work In My Life)—emphasis on empowerment, engagement, and collaborative innovation
Is This Role For You?
- You've managed 2+ years of B2B paid media campaigns and live in the technical weeds of LinkedIn, Google Ads, and programmatic platforms
- You obsess over tracking accuracy, UTM hygiene, and pixel implementation—clean data is non-negotiable to you
- You thrive in fast-paced environments, juggling multiple campaigns, A/B tests, and publisher relationships without dropping the ball
- You're proactive and iterative—you spot opportunities to optimize and suggest bid adjustments, creative refreshes, and audience refinements before being asked
- You want to work on-site with a winning, scale-up team tackling a mission that impacts millions of frontline workers
- You prefer strategic, big-picture work over tactical execution; this role lives in campaign setup, monitoring, and optimization
- You're location-flexible or remote-only; this is fully on-site in Raleigh, NC with no flexibility mentioned
- You lack hands-on platform experience or dislike the repetitive precision work required for tracking and A/B testing
Interview Process
Screening Call
Overview of role, Relay's mission, and your paid media experience
Technical Deep-Dive
Discuss specific campaigns you've managed, optimization strategies, tracking setup, and how you've improved campaign performance
Case Study/Practical
Likely scenario-based: how you'd set up a multi-channel campaign or troubleshoot tracking issues
Manager Interview
Conversation with Senior Manager about collaboration, workflow, and growth ambitions
Team & Culture
Meet broader marketing team to assess fit and learn about day-to-day collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.