The Challenge
Realtor.com is the #1 platform trusted by real estate pros, and they need you to drive demand generation and sales growth across their Pro app, ecommerce store, and AI-powered platforms. You'll own the full funnel-from agent acquisition to retention-using data, experimentation, and emerging AI tools to move the needle on a massive TAM.
Your Mission
Audit current performance across Pro app, ecommerce store, and chat platform; establish baseline KPIs and identify top 3 optimization opportunities
Launch 2-3 A/B tests on high-impact conversion points (signup flow, pricing page, onboarding) with clear success criteria
Map cross-functional dependencies with design, product, engineering, and sales; establish weekly collab cadence and communication standards
Develop 90-day demand generation roadmap with channel prioritization (paid, organic, direct) and projected CAC/LTV impact
Achieve 15-20% improvement in conversion rate across primary ecommerce funnel via testing and optimization cycles
Scale 2+ high-performing demand gen campaigns with measurable ROI >3:1; document playbooks for repeatability
Build and operationalize AI-driven personalization engine for agent/broker engagement (LLM-powered content, recommendations, chat)
Deliver quarterly business reviews showing cohort analysis, retention metrics, and predictive churn models; inform product roadmap
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across all channels and platforms; optimize toward target <$X per agent/broker.
Conversion Rate
Monitor top-of-funnel (app/site visit to signup) and mid-funnel (trial to paid) conversion rates; drive incremental improvements via testing.
Lifetime Value (LTV)
Model and track agent/broker LTV by cohort; ensure CAC payback within 12 months.
Demand Generation Pipeline
Measure marketing-sourced pipeline value and win rate; tie campaigns to sales outcomes.
Engagement & Retention
Track DAU/MAU, feature adoption, and churn rates across Pro app and chat platform; identify expansion opportunities.
Campaign ROI
Calculate revenue per dollar spent across paid channels, organic initiatives, and partnerships.
Tools & Stack
Your Team
Your Manager
VP Client Marketing or CMO (not specified)
Current Team
Cross-functional: creative services, platform developers, enterprise systems, product, sales, customer service
New role backfill or expansion role (not specified)
The Package
Salary
$130K-$160K base
Remote
On-site, Austin, TX
Benefits & Perks
Company Intelligence
Realtor.com is the #1 trusted platform for real estate professionals, with 25+ years of history powering agent, broker, lender, and consumer connections. The platform serves millions of consumers and professionals annually, spanning property search, agent tools, ecommerce, and AI-powered content platforms.
Customers
Real estate agents, brokers, lenders, consumers
Is This Role For You?
- You've shipped demand gen campaigns with measurable ROI and can speak to CAC, LTV, and funnel metrics with confidence
- You thrive leading cross-functional teams and can translate ambiguous briefs into clear execution plans and timelines
- You're energized by A/B testing and data-driven iteration; you bias toward action and small experiments over endless planning
- You're curious about AI/LLM applications and can identify where generative AI genuinely moves the needle vs. hype
- You have 5+ years in growth/digital marketing roles, ideally at B2B SaaS or marketplace companies
- You're a brand marketer who avoids numbers and prefers storytelling over conversion optimization
- You expect full remote flexibility; this role is on-site in Austin
- You struggle with ambiguity or need detailed playbooks before acting; this role requires proactive scouting and bias for action
Interview Process
Phone Screen
Hiring manager explores your background, growth marketing philosophy, and alignment with demand gen focus
Marketing Strategy Case
You'll analyze a real (or fictional) Realtor.com scenario and propose a 90-day demand gen plan with metrics
Cross-Functional Stakeholder Round
Conversations with product, creative, and sales leaders to assess collaboration style and communication
Executive Debrief
Final discussion with VP or CMO on vision, growth initiatives, and strategic fit
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.