The Challenge
A fast-growing company is hunting for a Growth Marketing Manager to architect and scale their entire funnel-from acquisition through lifecycle. You'll own measurable revenue impact across paid, organic, and attribution while partnering across sales, finance, and ops.
Your Mission
Audit existing marketing funnel, identify top 3 bottlenecks, and propose data-backed optimization experiments
Build or overhaul attribution and UTM tracking framework to enable accurate CAC, ROAS, and CPA reporting
Launch performance dashboards for key stakeholders (leadership, sales, finance) with weekly reporting cadence
Map current paid search and social spend across channels, benchmark against benchmarks, and outline quick-win optimization opportunities
Scale top-performing acquisition channels by 30%+ while maintaining or improving unit economics
Build and operationalize a full lifecycle marketing system connecting acquisition to retention metrics
Execute and document 8+ CRO experiments across funnel with measurable ROAS or conversion lift
Present data-driven go-to-market strategy for 1-2 new customer segments or markets
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track unit economics of acquisition channels to ensure profitable scaling.
ROAS (Return on Ad Spend)
Measure revenue generated per dollar spent across paid campaigns.
CPA (Cost Per Acquisition)
Monitor cost efficiency of conversion-focused campaigns.
Funnel Conversion Rates
Track conversion lift at each stage (awareness, consideration, decision) month-over-month.
Attribution & Touch-Point ROI
Quantify revenue impact of each marketing channel and campaign touchpoint.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Chief Marketing Officer
Current Team
Cross-functional: Marketing, Sales, Finance, Operations
New growth marketing leadership hire
The Package
Salary
$120K-$160K
Remote
Remote (U.S.) or Hybrid
Benefits & Perks
Company Intelligence
Fast-growing company (confidential at application stage). Details shared with qualified candidates. Appears to operate in B2B SaaS or marketplace space with multi-location or local services exposure.
Culture
Fast-paced, high-growth, data-driven, experimentation-focused
Is This Role For You?
- You've spent 4-7+ years owning growth funnels and speak fluently in CAC, ROAS, and unit economics
- You live in Excel, SQL dashboards, and can identify signals in noisy data before others
- You thrive building systems (attribution, analytics, frameworks) and love cross-functional collaboration
- You want hands-on ownership of real revenue growth with visibility to leadership and measurable impact
- You prefer 'brand marketing' vibes over performance data and experimentation discipline
- You need someone else to pull reports for you-you want to self-serve analytics and be hands-on
- You're uncomfortable working with ambiguity or operating in fast-paced, scrappy environments
Interview Process
Screening Call
Recruiter validates growth marketing background and funnel optimization experience (30 min)
Case Study or Technical Interview
Walk through a past funnel optimization project, metrics, and decisions (60 min)
Leadership Interview
Meet with VP/CMO to discuss growth strategy, cross-functional collaboration, and vision (45 min)
Ready when you are
Interested in this role?
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.