The Challenge
Postman owns 45M+ developers and 500K organizations globally—now they need someone to crack EMEA and turn regional campaigns into pipeline. You'll be the connection between global GTM strategy and boots-on-the-ground execution across UK, France, and Germany.
Your Mission
Map EMEA market landscape and competitive positioning across key territories; identify top 20-30 target accounts aligned to sales pipeline
Design and launch first integrated campaign (events + ABM + digital) in one priority market to establish playbook and measure engagement quality
Establish weekly GTM rhythm with EMEA sales leadership—align regional execution to territory plans and create shared pipeline metrics dashboard
Audit and rationalize existing field program calendar; propose 6-month event and sponsorship roadmap with clear pipeline impact criteria
Execute 3+ multi-channel integrated campaigns across UK/France/Germany with measurable pipeline contribution (deals sourced, accelerated, or influenced)
Build and nurture 2-3 ABM programs against agreed-upon target accounts; track account engagement depth and sales velocity lift
Deliver 5+ field events (mix of first-party, roundtables, sponsorships) with consistent quality metrics (attendee pipeline value, post-event engagement rate, deal velocity)
Establish partner co-marketing playbook with 2-3 key EMEA partners; launch joint campaigns that extend reach while staying aligned to pipeline priorities
KPIs You'll Own
Pipeline Sourced / Influenced by Region
Track new pipeline created and existing pipeline influenced by field and campaign activity, broken by market and campaign type.
Cost Per Engaged Target Account
Measure efficiency: total field marketing spend divided by number of priority accounts with meaningful engagement in the quarter.
Event ROI (Pipeline Value / Event Cost)
Calculate pipeline generated or accelerated by field events against total event spend; target 3:1 or better.
Sales Engagement Rate
Percentage of EMEA sales team actively participating in campaign execution and account engagement programs each month.
Time-to-Engagement for Target Accounts
Average days from campaign launch to first meaningful interaction (email open, event attendance, call) with priority accounts.
Tools & Stack
Your Team
Your Manager
VP or Director of Field Marketing / Revenue Marketing (likely EMEA-focused or global)
Current Team
Likely small initial team; possibly 1-2 field coordinators or campaign managers; matrixed support from global campaign and partner teams
New role—building field marketing function for EMEA
The Package
Salary
$95K-$130K base
Variable
Likely 15-25% bonus tied to pipeline metrics
Equity
Yes, as private company with strong VC backing
Remote
On-site in Paris, Île-de-France. Travel expected across EMEA for events and customer engagement.
Benefits & Perks
Company Intelligence
Postman is the world's leading API platform with 45M+ developers and 500K organizations (98% of Fortune 500) using it. Privately held, well-funded by top-tier VCs, headquartered in San Francisco with offices across EMEA and APAC. They're building the API-first world by simplifying the entire API lifecycle and enabling faster, better collaboration.
Funding
Series C/D+ (funded by Battery Ventures, BOND, Coatue, CRV, Insight Partners, Nexus Venture Partners)
Customers
45M+ developers, 500K organizations, 98% of Fortune 500
Culture
Developer-first, API-obsessed, mission-driven around simplifying and accelerating the API economy
Is This Role For You?
- You think in pipeline and revenue impact, not event headcount or 'programs completed'—every activity ties back to deal motion
- You've built and executed integrated field campaigns (events + ABM + digital) and proven you can orchestrate across channels
- You're fluent in European markets, regional dynamics, and can adapt global strategy to local buyer behavior without losing alignment
- You partner with sales as a strategic peer, not a support function—you help them close deals and you're comfortable being held to pipeline metrics
- You're comfortable owning ambiguity and building new motions—this is a greenfield EMEA field marketing role, so you'll shape the function from scratch
- You optimize for event attendance, lead count, or 'touches' instead of real pipeline contribution and sales velocity
- You need a fully remote setup or can't commit to regular travel across EMEA for field programs
- You've only run corporate marketing, brand campaigns, or HR events—B2B field marketing and ABM experience is table stakes here
Interview Process
Screening
Recruiter conversation on field marketing background, EMEA market experience, and how you think about pipeline metrics
First Hiring Manager Round
Deep dive on a past integrated campaign: how you planned it, executed it, measured it, and what pipeline impact you drove
Sales Leadership Conversation
EMEA sales leader(s) assess how you'd partner, how you've supported pipeline creation, and whether you understand deal motion
Case Study / Strategy Round
Take-home or live: analyze EMEA market opportunity, propose a 90-day GTM plan combining events, ABM, and digital
Final Round
Senior leadership (likely SVP or CMO equivalent) on vision for EMEA field marketing, company strategy, and long-term growth
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.