The Challenge
PedidosYa is Delivery Hero's Latin American powerhouse, operating in 15 countries with millions of users. You'll drive growth across paid and organic channels for a platform that's redefining how people order food and essentials across the region.
Your Mission
Execute and analyze 3-4 paid social campaigns across Facebook/Instagram, tracking CAC and ROAS
Audit current marketing funnel, identify top 2 conversion leaks, propose optimization tests
Research and benchmark 5+ competitor campaigns; identify 2-3 new channel opportunities
Support growth hacking sprint with cross-functional teams, contribute 3+ testable ideas
Own end-to-end execution of organic social strategy; achieve 15-20% engagement lift month-over-month
Build repeatable framework for funnel optimization; test and implement 8+ experiments
Launch 2 new growth channels (paid or organic); measure impact and ROI
Create internal insights doc on LATAM market trends; influence roadmap with 3+ strategic recommendations
KPIs You'll Own
Campaign ROAS
Return on ad spend across paid social channels; target 3:1 or better
CAC (Customer Acquisition Cost)
Cost to acquire one new user; benchmark against historical and competitor baseline
Funnel Conversion Rate
Percentage of traffic converting through awareness → signup → first order
Organic Reach & Engagement
Social media impressions and interaction rate; measure growth velocity month-over-month
Test Velocity
Number of experiments launched and learnings documented per month
Tools & Stack
Your Team
Your Manager
Growth Marketing Lead (not specified)
Current Team
Growth marketing team; cross-functional work with product, data, and business units
New practitioner role; entry point into growth at scale
The Package
Salary
$24K-$32K/year
Remote
On-site, Miraflores, Lima, Peru
Benefits & Perks
Company Intelligence
PedidosYa is Latin America's leading delivery and quick commerce platform, operating across 15 countries with millions of users and merchants. Part of Delivery Hero (Frankfurt Stock Exchange-listed), the company launched PedidosYa Market in 2020, delivering food and household items in 10 minutes. The team of 6000+ is obsessed with tech, diversity, and scaling growth.
Team Size
6000
Funding
Public (Delivery Hero parent company)
Customers
Millions of users, thousands of merchants across 15 LATAM countries
Culture
Diverse, inclusive, team-oriented; emphasis on innovation and cross-functional collaboration
Is This Role For You?
- You're analytically minded and obsessed with testing and optimization; you ask 'why' before executing
- You've built campaigns (social, paid, organic) and can read dashboards; you understand CAC, ROAS, funnel metrics
- You're hungry to learn growth marketing from first principles in a hypergrowth, multinational environment
- You're comfortable in ambiguity, self-motivated, and thrive in fast-moving cross-functional teams
- You speak Spanish fluently; bonus if you understand LATAM market dynamics
- You need full remote; this is on-site in Lima and you're not based in Peru or willing to relocate
- You expect to work in isolation; this role demands daily collaboration with product, data, and business teams
- You're not comfortable with metrics, experimentation, or SQL-lite analytics; growth here is numbers-driven
Interview Process
Application & CV Review
Submit resume, cover letter, and portfolio of campaigns (if available)
Phone Screen
Conversation with hiring manager on growth background, motivation, and market understanding
Case Study or Assignment
Analyze a sample campaign or funnel; propose 2-3 optimization ideas
Team Interview
Meet growth marketing team and cross-functional stakeholders; discuss work style and collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.