The Challenge
PathAI is revolutionizing pathology with AI-powered diagnostics that accelerate drug development and improve patient outcomes. You'll own end-to-end product marketing for their algorithm suite, building the marketing function from the ground up while driving launches that directly impact clinical adoption.
Your Mission
Develop and publish comprehensive positioning and messaging framework for core algorithm products across 2-3 key customer segments (pharma, diagnostics labs, hospital systems)
Launch first major product campaign with coordinated assets across web, sales collateral, and LinkedIn—measuring engagement, lead quality, and sales velocity
Map and own the conference calendar for Tier 1 biopharma events (ASCO, AMP, CAP), executing 2-3 shows with full registration, asset production, and follow-up workflows
Audit and establish baseline KPIs for content performance, campaign conversion rates, and sales enablement impact
Own 2-3 full product-to-market launches with proven positioning, collateral, and go-to-market execution that drive measurable pipeline contribution
Build and execute quarterly campaign calendar across digital, partner channels, and events; track ROI and refine channel mix based on performance
Develop sales enablement toolkit (one-pagers, battle cards, case studies, demo scripts) validated with sales team feedback; measure adoption and win-rate lift
Establish marketing automation workflows in HubSpot for lead nurturing, conference follow-up, and customer segmentation; report on engagement and conversion rates
KPIs You'll Own
Pipeline Contribution
Revenue attributed to product marketing campaigns and sales enablement assets, tracked by source and campaign.
Content Engagement
Click-through rates, time-on-page, and download conversion for collateral across web, email, and social channels.
Conference ROI
Cost per lead and sales meetings booked from events, plus post-event follow-up conversion rates.
Sales Enablement Adoption
Percentage of sales team using collateral, win-rate lift by asset type, and feedback scores from sales.
Campaign Launch Quality
On-time delivery, asset completeness, and cross-functional stakeholder satisfaction ratings.
Tools & Stack
Your Team
Your Manager
Head of Marketing (assumed, not specified)
Current Team
Marketing team composition not detailed; you'll be a core player building the function
New hire to expand marketing capacity and own product marketing function
The Package
Salary
$120K-$160K base
Equity
Likely equity as Series B-C stage company, amount TBD
Remote
On-site in Greater Boston area
Benefits & Perks
Company Intelligence
PathAI transforms pathology with AI-powered diagnostic tools that accelerate drug development, improve diagnostic accuracy, and deliver life-saving therapies to patients faster. The company serves pharmaceutical companies, diagnostics labs, and hospital systems with cutting-edge algorithm products.
Funding
Series B-C stage (inferred from description of 'high-growth company')
Customers
Pharma companies, diagnostics labs, hospital systems
Culture
Team-oriented, hands-on, passionate about solving complex problems and making clinical impact
Is This Role For You?
- You've shipped 2+ product launches end-to-end and can own messaging, positioning, and go-to-market strategy independently
- You thrive in B2B healthcare/biopharma marketing and understand the sales cycle, key stakeholders, and messaging that drives adoption
- You're comfortable in a scrappy, high-growth environment where you'll execute everything from strategy to collateral design and conference logistics
- You have strong written and visual communication skills—you can simplify complex science and create compelling assets that resonate with pharma and clinical audiences
- You're energized by the mission: you genuinely care about improving patient outcomes and want to work where your marketing drives real clinical impact
- You expect someone else to handle execution—you need to be hands-on with writing, design direction, and tactical delivery
- You lack healthcare/biopharma marketing experience or haven't worked in B2B environments with long, complex sales cycles
- You want fully remote work or flexibility—this is on-site in Boston with expectation of in-person collaboration and event presence
Interview Process
Phone Screen
Hiring manager or marketing lead vets product marketing experience, healthcare background, and alignment with execution-focused role
Portfolio/Case Study Review
Submit 1-2 product launches you've led: positioning, messaging, key assets, and results (pipeline, engagement, adoption metrics)
Cross-Functional Interview
Meet with Product Management and Business Development to assess collaboration style, strategic thinking, and understanding of biopharma landscape
Writing/Creative Assignment
Timed exercise: write product positioning and create brief for one key marketing asset (one-pager, email, social post) for a hypothetical PathAI algorithm product
Final Round
Conversation with Head of Marketing about strategy, marketing team vision, and your growth plan in the role
Interested in this role?
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.