Marketing Specialist

Outsourced is a leading ISO-certified offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals

About The Client

Is a high-performance enterprise platform for advanced market analysis, generation, trading, retail, risk management, and portfolio optimization. The cutting-edge platform empowers energy companies and financial institutions to make smarter, faster, data-driven decisions in volatile markets.

Role Overview

The product is mature and technically sophisticated, and we are now investing in building a professional, credible web and marketing foundation to support our go-to-market efforts. The Marketing Specialist will own the day-to-day execution of our core marketing activities. This is a hands-on role focused on implementation, consistency, and quality — not high-level brand strategy or demand-gen theatrics.

What You'll Do

Website & Content Management

• Maintain and continuously improve our company website, including writing blog posts, updating design elements, and publishing content
• Conduct keyword research and map keywords to pages based on direction from leadership
• Create and publish SEO-optimized content (blog posts, landing pages, resource pages) following outlines and guidance provided by the team
• Ensure all content is well-structured, clear, and written in professional B2B English appropriate for enterprise and regulated-industry audiences
• Monitor website analytics and provide regular reports on traffic, engagement, and content performance

• Manage and maintain the company LinkedIn page: publish approved content, schedule posts, maintain a consistent professional tone, and monitor engagement metrics
• Produce and edit marketing videos to support product marketing, including product overviews, feature walk-throughs, demo clips, and explainer content using provided recordings or source material
• Create visual assets and graphics for social media posts, blog headers, and web pages using design tools
• Repurpose long-form content into social media snippets, infographics, and short-form video clips

• Maintain and organize the marketing content library, including case studies, white papers, product sheets, and presentation decks
• Coordinate with sales team to ensure marketing materials are current, accessible, and aligned with customer needs
• Support event preparation by creating promotional materials, updating event pages, and coordinating post-event follow-up content
• Manage email marketing campaigns including newsletter creation, list segmentation, and performance tracking
• Maintain brand consistency across all marketing materials and channels, following established guidelines
• Track and report on key marketing metrics including website traffic, content engagement, social media growth, and lead generation activities

• 3+ years of B2B marketing experience
• Strong written English skills with the ability to follow tone, structure, and guidance precisely
• Prior knowledge and experience in SEO / AEO / GEO
• High attention to detail and pride in producing clean, accurate, well-organized work
• Ability to execute independently with clear direction, priorities, and feedback
• Strong problem-solving skills and ability to work independently under pressure.
• Empathetic and patient demeanor with strong customer service skills to ensure a positive working environment
• Self-motivated with analytical thinking; thrives with autonomy.

We move fast and rely on a modern stack to maintain a high-velocity, data-driven sales motion.

Proficiency In The Following Is Required

• HubSpot: Manage content creation and publication through HubSpot Marketing and Content Hubs
• ChatGPT/ Claude AI: We leverage the latest AI tools to assist in our productivity

• Location: Colombia
• Job Type: Remote
• Work Schedule: Monday - Friday, 8am - 5pm EST
• Following US Holidays with some flexibility.
• Employment Type: Full-time (40 hours per week)