The Challenge
Fortune Brands Innovations (spun off in 2022) needs sharp eyes on retail execution. You'll own the display strategy that turns shelf space into sales across wholesale and retail channels in Mexico-coordinating real-time implementation and auditing what actually happens versus what was planned.
Your Mission
Map current in-store display execution across top 20 wholesale and retail partners; identify compliance gaps vs. brand standards
Build audit framework and baseline metrics dashboard (compliance %, display quality scores, rollout velocity)
Establish weekly reporting cadence with sales and marketing stakeholders on display KPIs and blockers
Execute first round of corrective actions on lowest-performing displays; document learnings
Achieve 85%+ compliance rate on display implementation across tracked locations
Reduce display execution lag time by 30% through optimized coordination workflows
Launch optimization pilot with 5 retail partners; quantify lift in visibility and sales impact
Develop predictive audit schedule reducing surprises and improving proactive quality management
KPIs You'll Own
Display Compliance Rate
% of points of sale executing displays per brand guidelines and marketing plan
Execution Velocity
Days from approval to full in-store implementation across channels
Quality Audit Score
Standardized scoring of display visual standards, POP material condition, and alignment
ROI by Display Initiative
Sales lift or traffic metrics tied to specific display campaigns vs. baseline
Tools & Stack
Your Team
Your Manager
Channel Marketing Manager or Regional Marketing Lead (not specified)
Current Team
Cross-functional: sales operations, brand/marketing, retail partners
New role or backfill-likely growth/expansion given company restructuring
The Package
Salary
$50K-$65K base
Remote
On-site in Monterrey, Nuevo León, Mexico. Full-time.
Benefits & Perks
Company Intelligence
Fortune Brands Innovations (FBIN) is a newly independent Fortune 500 company formed in 2022 after spinning off its Cabinets division. They're focused on brand leadership, innovation, and dominating 'supercharged' home and security categories. Public company with proven execution through market disruptions.
Founded
2011
Funding
Public (NYSE: FBIN)
Customers
Wholesale and retail channels; Fortune Brands Innovations portfolio brands
Culture
Collaborative, innovation-focused; values speed, teamwork, decisive action
Is This Role For You?
- You're analytical and detail-oriented-small discrepancies in execution bug you, and you track metrics obsessively
- You've managed retail, channel, or field marketing initiatives and understand what 'execution' actually means vs. planning
- You're fluent in Excel/data visualization and can turn audits into clear, actionable insights
- You thrive in on-site, hands-on roles; you want to see and touch the work (literally, walking stores)
- You hate spreadsheets or detailed tracking-this role is 40% reporting and audit coordination
- You need full remote flexibility; this is on-site in Monterrey with 'time flexibility' only
- You're new to marketing or analytics-3 years minimum experience is required and expected
Interview Process
Phone Screen
Recruiter confirms experience, location fit, and baseline analytics/Excel skills
First Round: Hiring Manager
Deep dive on channel/retail marketing background, audit/compliance experience, and approach to coordinating cross-functional execution
Case Study or Work Sample
Likely: design an audit framework, create a display compliance dashboard, or present a past optimization project
Final Round: Stakeholder Panel
Meet sales/marketing leadership; discuss real-world display challenges and your problem-solving approach
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.