The Challenge
Marsh is consolidating four major brands (Marsh Risk, Mercer, Guy Carpenter, Oliver Wyman) across Latin America & Caribbean. You'll lead the marketing charge to drive commercial growth while managing a complex brand transition-building a regional team that balances global standards with local market nuances across diverse countries.
Your Mission
Map current marketing capabilities across LAC region and establish baseline metrics for brand awareness, lead generation, and pipeline contribution by business unit
Develop and socialize a 12-month LAC marketing strategy aligned with global brand transition roadmap and regional commercial priorities
Recruit and onboard 2-3 key marketing team members (digital lead, content strategist, campaign manager) to build operational capacity
Launch brand awareness audit and create localized messaging framework for Marsh master brand across key LAC markets
Execute 2-3 high-impact, segment-driven acquisition campaigns leveraging AI-driven personalization and marketing automation to hit lead quality targets
Build integrated digital presence across web, LinkedIn, and owned channels optimized for multilingual audiences with measurable engagement and conversion metrics
Establish marketing ops infrastructure: CRM integration, marketing automation platform, attribution model, and weekly business reviews with regional leadership
Develop thought leadership and content calendar across 4 brands; publish 12+ assets demonstrating expertise in risk, HR solutions, reinsurance, and management consulting
KPIs You'll Own
Pipeline Contribution by Source
Track revenue influenced by marketing campaigns across web, events, content, and paid channels with clear attribution to closed deals.
Brand Equity Transfer Progress
Measure awareness lift of consolidated Marsh brand vs. legacy brands (Mercer, Guy Carpenter, Oliver Wyman) through quarterly research.
Lead Quality Score & Conversion Rate
Monitor MQL-to-SQL conversion and sales cycle velocity to optimize targeting and personalization through AI-driven insights.
Team Engagement & Retention
Track marketing team satisfaction, skill development, and retention to ensure high-performing culture aligned with enterprise standards.
Digital Experience Metrics
Measure website traffic, time-on-site, content consumption, and email engagement across multilingual content journeys.
Campaign ROI & Cost Per Acquisition
Calculate net revenue impact per campaign dollar spent; target positive ROI within 6 months of launch.
Tools & Stack
Your Team
Your Manager
Marsh International Marketing & Communications Leader (global role)
Current Team
Exists but understaffed; you'll inherit and expand it
New hire; will build team to 6-8 across LAC (digital, content, campaigns, ops)
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% annual bonus tied to marketing KPIs and revenue impact
Remote
Hybrid: 3 days/week on-site in Mexico City office (Cuajimalpa de Morelos), 2 days remote
Benefits & Perks
Company Intelligence
Marsh is a leading global insurance broker and risk advisor with $20B+ in annual revenue, serving clients across risk consulting, insurance placement, and advisory. The recent mega-merger consolidated Marsh Risk, Mercer, Guy Carpenter, and Oliver Wyman into one powerhouse. LAC is a key growth region with significant untapped commercial potential.
Customers
Enterprise clients, mid-market businesses, and public sector across risk management, HR solutions, reinsurance, and management consulting
Is This Role For You?
- You've led marketing in complex, multi-country environments and thrive balancing global standards with local execution (LATAM experience a plus)
- You're data-driven and obsessed with attribution-you want to prove marketing moves the revenue needle, not just vanity metrics
- You're excited about AI/automation and want to champion digital-first approaches in a traditional professional services firm
- You're a team builder who can attract talent, develop talent, and hold people accountable to ambitious targets
- You have 10+ years in B2B marketing with 3+ years in a leadership role managing teams and budgets
- You need full remote or flexible location-this is hybrid with mandatory 3 days/week in Mexico City office
- You're uncomfortable navigating political complexity across 4 brands with different cultures and legacy stakeholders
- You prefer tactical execution over strategy-this role demands both strategic vision and operational excellence
Interview Process
Screening Call
Hiring manager (Marsh International Marketing Leader) explores your LAC experience, team-building track record, and understanding of professional services marketing
Strategic Case Study
Present a 30-min case study: how would you approach the brand transition and drive lead generation across 2-3 LAC markets in your first 6 months
Stakeholder Interviews
Meet with LAC CEO and LAC Mercer President (30 min each) to assess fit with regional leadership and vision alignment
Team Dynamics Conversation
Discussion with current marketing team members to gauge collaboration style and cultural fit
Final Round
Senior global marketing leader and HR to finalize compensation, expectations, and onboarding plan
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Growth Strategy Manager- Italian speaker
FeverUp • Madrid
Lead Field Marketing Specialist - B2C
Vtex • São Paulo
Analista de Redação GEO e Inbound Júnior | Marketing
C6 Bank • São Paulo, Brazil
Pessoa Analista de Dados Pleno | Aquisição
Jobgether • Brazil
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.