The Challenge
Londontown is a premium beauty brand looking for someone to own Amazon as a real revenue engine-not just manage listings. You'll control strategy, budget, and growth levers across a $XX million channel that touches pricing, assortment, ads, content, and brand equity.
Your Mission
Audit current Amazon P&L, SKU performance, and ad spend efficiency; identify quick wins in pricing, content, and bid strategy
Build comprehensive Amazon reporting dashboard tracking revenue, CAC, ACoS, rank, velocity, and margin by SKU and category
Conduct competitive and white-space analysis; recommend 2-3 priority SKUs for acceleration or consolidation
Establish cross-functional cadence with Ops, Finance, Creative, and Brand; define roles and decision rights
Execute 2-3 major launches or seasonal campaigns (Prime Day, Q4) with measurable uplift in revenue and brand visibility
Optimize PDP quality across hero SKUs: refresh video, A+, imagery, and review strategy; target 30%+ conversion improvement
Scale Sponsored Ads and DSP with 20%+ YoY growth while maintaining or improving CAC and ACoS targets
Develop 12-month Amazon roadmap: SKU strategy, inventory forecasts, promo calendar, and margin protection plan
KPIs You'll Own
Amazon Revenue & Growth Rate
Track channel revenue YoY and vs. targets; measure contribution to total company sales.
ACoS (Advertising Cost of Sale)
Monitor Sponsored Ads efficiency; target profitable range while scaling volume.
Average Selling Price & Margin
Protect brand pricing and profitability; flag margin erosion from fees, promos, or competitive pressure.
Conversion Rate & Rank
Measure PDP performance and organic visibility; track Best Seller rank and top-of-search position.
CAC & LTV by Channel
Isolate Amazon customer acquisition cost; model lifetime value and repeat purchase rate.
Inventory Health & Velocity
Monitor stockouts, overstock risk, and FBA turnover; forecast demand and flag fulfillment issues early.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Cross-functional: E-commerce, Digital Marketing, Ops, Brand, Finance, Creative (size TBD)
New director-level role to own Amazon strategy
The Package
Salary
$180K-$220K base
Variable
Likely performance-based bonus tied to Amazon revenue and margin targets
Remote
Hybrid: 1 day/week in Bayonne, NJ office for local tri-state candidates; fully remote for outside region
Benefits & Perks
Company Intelligence
Londontown, Inc. is a premium beauty brand operating in the CPG/beauty space. They're looking to scale Amazon as a core revenue channel beyond maintenance mode, with focus on protecting brand equity while driving growth.
Customers
Premium beauty consumers; retail and direct-to-consumer channels
Is This Role For You?
- You've owned Amazon P&L at $5M+ revenue scale and scaled it past maintenance mode
- You run hands-on Sponsored Ads and DSP campaigns-not just audit outsourced partners
- You think strategically about brand equity, pricing power, and SKU architecture (not just volume plays)
- You're comfortable with cross-functional complexity and can translate between marketing, ops, and finance
- You have CPG, beauty, or premium brand experience and understand margin-over-volume dynamics
- You've only managed Amazon ads or listings (this role owns full channel strategy and P&L)
- You default to discounting and promos to drive volume-brand equity matters here
- You need 100% remote and can't commit to hybrid schedule in tri-state area
- You prefer execution over strategy; this is a leadership role with real decision-making authority
Interview Process
Screening call
Discuss Amazon experience, largest channel managed, and examples of strategy-driven growth (vs. tactical execution)
Deep-dive interview
Walk through a specific Amazon launch, campaign, or optimization you led; metrics, challenges, learnings
Cross-functional panel
Meet CEO, Head of Ops/Finance, and Head of Marketing; discuss alignment on channel strategy and decision-making
Case study or strategy exercise
Analyze their current Amazon channel state (if possible); recommend 90-day priorities and 12-month roadmap
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.