The Challenge
Letsignit is scaling internationally and needs to systematize their email-driven growth engine. Right now, lifecycle campaigns exist but lack structure, optimization, and data backbone—you'll architect and own the entire signal-based funnel from MQL to install base activation.
Your Mission
Audit existing email flows and map the full funnel lifecycle (MQL → SQL → opportunity → install base) with documented segmentation logic and trigger architecture
Launch 3-4 optimized signal-driven nurturing programs (MQL by persona, demo no-show recovery, post-event sequences) with baseline KPIs tracked
Define and implement ownership rules between Marketing and SDR workflows to reduce friction and increase meeting conversion velocity
Establish performance baseline across MQL→SQL conversion, meeting booking rate, and deliverability health metrics
Scale lifecycle system to 8+ automated workflows operating across all funnel stages with documented trigger architecture and suppression rules
Improve MQL→SQL conversion rate by 20%+ and reactivation rate by 15%+ through A/B testing and cadence optimization
Build hybrid marketing + SDR workflows that reduce speed-to-lead friction and increase meeting booking rates by 25%+
Establish attribution clarity linking lifecycle programs to pipeline influenced revenue with UTM governance and CRM hygiene protocols
KPIs You'll Own
MQL → SQL Conversion Rate
Primary north star for nurturing effectiveness; track by persona, segment, and program type.
Meeting Booking Rate
Percentage of nurtured leads converting to booked demos; tied directly to lifecycle performance.
Pipeline Influenced Revenue
Revenue attributed to lifecycle programs; measure both direct and multi-touch attribution.
Reactivation Rate
Percentage of dormant/inactive leads re-engaging with nurture sequences and re-entering pipeline.
Deliverability Performance
Bounce rate, spam complaints, inbox placement; foundation of program success.
Email List Health Score
Engagement velocity and hygiene metrics; maintained in collaboration with RevOps.
Tools & Stack
Your Team
Your Manager
CMO & Head of Acquisition
Current Team
BDR team, Sales, RevOps (cross-functional collaboration); no direct reports mentioned in job description
New role—lifecycle marketing function is being built out
The Package
Salary
€45K-€55K base
Remote
On-site in Marseille, France (PACA region)
Benefits & Perks
Company Intelligence
Letsignit is a B2B SaaS company scaling internationally; appears to be in email signature or communications space based on the brand name. Currently generating demand through acquisition efforts and BDR outreach, now investing in lifecycle maturity as a growth lever.
Culture
Performance-driven, systematic thinking, data-obsessed; direct communication style evident in job posting
Is This Role For You?
- You've owned lifecycle email strategy or CRM marketing in a B2B SaaS environment and shipped measurable pipeline impact
- You think in systems and automation—you don't just send emails, you architect triggers, segmentation, and workflows
- You're obsessed with testing and optimization; you measure MQL→SQL conversion and reactivation rates, not just opens and clicks
- You can translate between Marketing and Sales languages; you understand both demand generation AND how to hand off warm leads to SDRs
- You're a newsletter or broadcast email specialist—this role requires signal-based, behavior-triggered, high-intent lifecycle marketing
- You lack 3+ years in growth/lifecycle/CRM marketing; this is a strategic role requiring experience in complex funnel orchestration
- You can't commute to Marseille; this is a strict on-site role with no remote flexibility mentioned
Interview Process
Screening Call
Likely with CMO or Head of Acquisition to assess lifecycle marketing experience and system-thinking approach
Deep Dive / Case Study
Walk through a lifecycle email program you've owned: audit findings, optimization thesis, results (MQL→SQL lift, reactivation wins, etc.)
Ops & Tools Discussion
Technical conversation around marketing automation, segmentation logic, attribution, and automation tools (Zapier, Make, n8n) you've implemented
Team Collaboration Round
Conversation with BDR lead, Sales, or RevOps to assess cross-functional communication and alignment capability
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.