Retail Marketing Manager

About

LAWLESS Beauty is a clean, high-performance color cosmetics brand redefining what it means to be “clean” in beauty. Founded by Annie Lawless, the brand stands for modern glamour without compromise — unapologetically bold, effortless, and driven by innovation. With a growing community of loyal fans and best-selling franchises like Forget the Filler, LAWLESS is expanding rapidly through Sephora, LawlessBeauty.com, and international channels.

Position Overview

The Retail Marketing Manager is responsible for executing retail marketing strategies across Sephora and key global partners, ensuring seamless product launches, elevated in-store presence, and best-in-class digital execution. This role is highly cross-functional and detail-driven, requiring exceptional project management, retail expertise, and the ability to manage multiple timelines, stakeholders, and deliverables simultaneously. This is a hands-on execution role with significant ownership of retail-facing deliverables and day-to-day partner relationships.

What You'll Own

RETAIL LAUNCH & CALENDAR MANAGEMENT

• Own and manage the 360° retail calendar across launches, promotions, and activations
• Lead end-to-end execution of product launches across all retail partners
• Manage NPF submissions and retail portals
• Ensure accurate, on-time go-live across all channels

RETAIL PARTNER MANAGEMENT

• Serve as primary day-to-day contact for Sephora and key retail partners
• Pitch product placements, promotions, and retail opportunities
• Build and maintain strong relationships across merchandising and marketing teams
• Support retailer-specific initiatives and evolving opportunities

VISUAL MERCHANDISING PLANNING & EXECUTION

• Lead execution of gondola and fixture updates across all launches
• Own timelines across creative, graphics, assortment updates, and delivery
• Ensure alignment with Sephora requirements and approvals

RETAIL MARKETING & DOTCOM EXECUTION

• Manage retail portal submissions for digital exposure and campaigns
• Coordinate product pages, copy, and asset delivery
• Support MBCs, FOS placements, and app features
• Partner with Marketing to ensure seamless campaign execution at retail

SAMPLING & RETAIL PROGRAMS

• Own execution of sampling strategy across retail partners
• Pitch and manage programs including gratis, training product, and sampling initiatives

CROSS-FUNCTIONAL EXECUTION

• Partner with Marketing, Sales, Operations, Planning and Finance
• Ensure tight alignment and flawless execution across all functions

PERFORMANCE TRACKING & INSIGHTS

• Analyze retail performance and category trends
• Track effectiveness of launches and marketing initiatives
• Contribute to business reviews and presentations

SPECIAL PROJECTS & ACTIVATIONS

• Support GMA / LIVE shows, retailer-exclusive launches, and pop-ups
• Own logistics, assets, and execution end-to-end

What Success Looks Like

• Flawless execution of retail launches and timelines
• Strong retail partner relationships and increased placement opportunities
• Improved speed and accuracy of retail submissions
• Elevated in-store visual presence and consistency
• Seamless cross-functional alignment and execution

What We're Looking For

• 4-7+ years in beauty specific retail marketing, key account management, or merchandising
• Strong experience working with Sephora strongly preferred
• Exceptional attention to detail and project management skills
• Ability to manage multiple timelines and stakeholders simultaneously
• Strong communication and relationship-building capabilities
• Comfortable operating in a fast-paced, high-growth environment
• Hands-on, execution-first mindset