The Challenge
LAWLESS Beauty is a clean cosmetics brand scaling rapidly through Sephora and DTC channels. You'll own the entire retail marketing machine-from product launches to in-store presence-across one of beauty's most demanding partners.
Your Mission
Master Sephora's submission portals and approval workflows; reduce launch cycle time by 20%
Establish yourself as primary point of contact with Sephora merchandising and marketing teams
Execute 2-3 flawless product launches across all retail channels with zero missed deadlines
Audit current visual merchandising standards and create brand guidelines for consistency
Secure incremental shelf space or promotional placements worth $XXK in additional retail exposure
Build and launch a sampling/gratis program that increases trial and conversion metrics
Streamline NPF submissions and retail portal workflows-document process and train team
Deliver quarterly retail business review with trend analysis and strategic recommendations
KPIs You'll Own
Launch Execution Rate
% of product launches hitting go-live dates on-time and on-brand across all retail partners
Sephora Placement & Visibility
In-store gondola/fixture updates completed per quarter; MBC and app feature placements secured
Retail Portal Accuracy
Speed and accuracy of product page submissions, copy updates, and digital asset delivery to partners
Retail Partner Satisfaction
Feedback scores from Sephora and key retail contacts on communication, timeliness, and execution quality
Sell-Through & Category Performance
Month-over-month sell-through trends for launched products; category share vs. competitors at retail
Tools & Stack
Your Team
Your Manager
VP of Retail or Head of Sales (not specified)
Current Team
Cross-functional: Marketing, Sales, Operations, Planning, Finance
New role or backfill not specified
The Package
Salary
$85K-$110K base
Remote
On-site, Los Angeles Metropolitan Area
Benefits & Perks
Company Intelligence
LAWLESS Beauty is a clean, high-performance color cosmetics brand founded by Annie Lawless. Known for bold franchises like 'Forget the Filler,' the brand is scaling rapidly through Sephora, DTC, and international partners with a loyal, engaged community.
Customers
SephoraLawlessBeauty.comInternational retail partners
Culture
Unapologetically bold, innovation-driven, modern glamour brand with hands-on execution culture
Is This Role For You?
- You have 4-7+ years of beauty retail marketing or key account management experience, ideally with Sephora expertise
- You thrive managing multiple timelines, stakeholders, and deliverables with relentless attention to detail
- You're obsessed with in-store presence and understand visual merchandising, retail portals, and launch mechanics
- You want a hands-on execution role with real ownership and direct retail partner relationships
- You need flexibility or remote work-this is on-site, Los Angeles only
- You lack specific beauty or retail industry experience; this role requires deep category knowledge
- You prefer strategic/thinking work over execution; this is a high-touch, operational role
Interview Process
Screening Call
Behavioral fit, Sephora experience, retail project examples
Retail Marketing Deep Dive
Walk through a product launch you've managed; discuss Sephora submission workflows and timelines
Cross-Functional Panel
Meet with Marketing, Sales, and Operations leads to assess collaboration style and execution mindset
Final Interview
Leadership conversation around strategic retail priorities and long-term vision
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.