Growth Marketing & Content Manager

Growth Marketing and Content Manager Location: Minneapolis, MN Company: Andrew’s Lawn and Snow

Andrew’s Lawn and Snow is a rapidly scaling residential service company operating across multiple states. We specialize in high-ticket recurring lawn care and snow removal services, and we are investing aggressively in building a high-performance, in-house marketing team to fuel our next phase of growth.

We are hiring a Growth Marketing and Content Manager to own content creation, paid social advertising, and inbound lead generation. This is a front-end, revenue-focused marketing role. It is not a backend automation or development position. Your mandate is clear: drive attention, generate qualified leads, and strengthen brand presence through consistent, high-impact content and performance-driven campaigns.

Key Responsibilities

• Create and publish high-performing short-form video content for Facebook, Instagram, and TikTok
• Capture behind-the-scenes operational content, including warehouse activity, storm preparation, and team highlights
• Manage, optimize, and scale Facebook and Instagram ad campaigns
• Test new creative concepts, hooks, and messaging on a weekly basis
• Monitor cost per lead, return on ad spend, and campaign performance metrics
• Support recruiting efforts through targeted social content
• Collaborate with the sales team to align campaigns with seasonal promotions
• Deliver weekly reporting on lead volume, ad performance, and engagement metrics

Required Qualifications

• Bachelor’s degree from an accredited four-year college or university
• Strong understanding of social media platforms and short-form content strategy
• Experience managing or supporting paid advertising campaigns on Facebook or Instagram
• Comfortable on camera or capable of directing and producing video content
• Highly organized with the ability to execute consistent daily content output
• Data-driven mindset with the ability to analyze campaign performance and adjust strategy
• Self-starter who operates with urgency, accountability, and ownership

Preferred Experience

• Proficiency with Meta Ads Manager
• Experience using Canva, CapCut, or similar editing tools
• Working knowledge of Google Analytics
• Background in performance-based or growth-oriented marketing environments

Compensation and Structure

• Full-time, in-office role based in Minneapolis
• Base salary of $60,000 per year

This role is built for someone who wants measurable impact. You will have direct visibility into revenue outcomes and the opportunity to shape how the brand shows up in multiple markets. If you are competitive, creative, and motivated by performance metrics, this is an opportunity to build something meaningful and scale with a growing company.

Pay: $60,000.00 per year

Application Question(s):

• Describe a paid social campaign you personally managed.

What was the objective, what budget did you control, and what were the measurable results such as cost per lead, return on ad spend, or conversion rate?

• If we asked you to produce three short form videos tomorrow promoting snow removal services, what would the concepts be?

Briefly outline the hook, the angle, and the call to action for each.

• This role requires consistent daily execution and measurable performance results.

How would you structure your first 30 days to increase inbound leads through content and paid ads?

Work Location: In person