Retail Marketing Coordinator - 1518

Retail Marketing Coordinator – Mexico (On-site)

Location:

Mexico City

Work Model:

On-site

, with availability to travel within Mexico

Company:

Build-A-Bear Workshop

Role Purpose

This is a newly created position within the company, responsible for leading and executing the 360° marketing strategy in Mexico. The role will focus on coordinating and driving execution with external stakeholders, including agencies, vendors, and partners.

As an individual contributor, this person will be hands-on and deeply involved in day-to-day execution, not just strategy, while ensuring strong brand positioning, sales growth, increased in-store traffic, and an enhanced customer experience across all touchpoints. There is a clear opportunity to build and scale the team in the near future.

Key Responsibilities

1. Strategy & Planning

• Execute the Annual Marketing Plan for Mexico aligned with the global brand strategy.
• Adapt international campaigns to the Mexican cultural and commercial context.
• Implement 360° strategies including retail, digital, PR, influencers, partnerships, and experiences.
• Manage and optimize the marketing budget to maximize ROI.

2. Digital Marketing

• Lead the overall digital strategy, including:
• Paid Media (Meta, Google, TikTok)
• Organic social media
• Influencer marketing
• Analyze KPIs and campaign performance.
• Execute always-on and seasonal campaigns (Christmas, Children’s Day, Valentine’s Day, etc.).

3. 360° Communication

• Ensure brand consistency across all touchpoints:
• Physical stores
• Visual merchandising
• Influencer activations
• Product launches
• PR and media
• Commercial spaces and outdoor advertising

4. Brand & Stakeholder Management

• Coordinate creative, digital, and PR agencies.
• Provide strategic and product guidelines for campaign execution.
• Collaborate cross-functionally with Retail, Operations, and Commercial teams.
• Report performance and results to the Marketing Director.

5. Retail Execution & Vendors

• Lead the implementation of retail spaces and in-store experiences.
• Manage local vendors (POP materials, fixtures, BTL activations).
• Identify opportunities to improve the in-store customer experience.

Professional Profile

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Preferred specialization or certification in Digital Marketing.
• 3+ years of experience in 360° marketing, preferably in retail or entertainment.
• English proficiency is required (C1 or above)
• Experience working with international brands
• Proven experience executing integrated campaigns (online and offline).
• Experience managing budgets and external agencies.