Growth.Talent
L

Head of Brand Partnerships

L1VE • New York, United States

Growth MarketingVPOn-siteFull time$180K - $250K
Share
B2B PartnershipsVP-Level$180K-$250KImmersive TechSports & MusicNYC On-SiteEnterprise Sales

The Challenge

L1VE is building the intersection of immersive technology and global brand activation in sports and music. You'll own the entire partnership funnel, landing and scaling relationships with Fortune 500 brands while defining what's possible at the intersection of tech and experience.

Your Mission

First 3 Months
1

Map and qualify top 20 target brands across FMCG, Automotive, Tech, Telco, Luxury verticals; secure 3 exploratory C-level meetings

2

Establish working rhythms with Rights Division, Creative, and Media Sales teams; document partnership playbook and deal flow process

3

Develop 2-3 customized integration pitches that translate L1VE's immersive tech into measurable brand ROI models

4

Build 90-day revenue forecast with pipeline visibility across Q1-Q2; identify quick-win partnership opportunities

By 6 Months
1

Close minimum 2 enterprise brand partnerships generating $500K+ in annual recurring revenue

2

Establish L1VE as top-of-mind partner at 4+ major industry conferences (SXSW, Cannes Lions, IBTM, Music Biz); secure speaking slots

3

Develop tier-1 partner success framework; deliver quarterly business reviews showing brand activation ROI and renewal expansion

4

Scale international network by landing anchor partnerships in EMEA and APAC; establish regional partner managers for pipeline coverage

KPIs You'll Own

Annual Recurring Revenue (ARR) from Brand Partnerships

Total contracted value from active brand partnerships, tracked monthly with forecast accuracy target of ±15%.

Sales Cycle Length

Average days from first C-level meeting to signed contract; target 90-120 days for enterprise deals.

Win Rate by Vertical

Percentage of qualified opportunities that close, segmented by industry (Sports, Music, Automotive, etc.); benchmark 25-35%.

Partnership Retention & Expansion Rate

Percentage of year-one partners renewing and upsizing in year two; target 80%+ retention with 20% expansion.

C-Level Network Growth

Qualified decision-maker relationships added per quarter; track by title, company, and industry vertical.

Tools & Stack

Salesforce (CRM)HubSpotLinkedIn Sales NavigatorTableau or Looker (analytics/reporting)SlackGoogle WorkspaceFigma (for pitch decks)Calendly

Your Team

Your Manager

Likely CEO or Chief Commercial Officer

Current Team

Cross-functional: Rights Division, Creative Marketing & Brand Experience, Media Sales, Consulting teams

New executive hire; backfill not specified

The Package

Salary

$180K-$250K base

Variable

Likely 30-50% bonus tied to partnership revenue targets

Equity

Probable equity package (startup-dependent; estimate 0.25-1% for VP role)

Remote

On-site in New York; 50% travel required (international partner meetings and conferences)

Benefits & Perks

Equity stake in growth-stage tech/media company
Executive health & wellness coverage
Professional development budget for industry events and certifications
Flexible PTO and remote days outside travel requirements
Collaborative startup environment with direct CEO/leadership access
Exposure to cutting-edge immersive technology and global brand ecosystem

Company Intelligence

L1VE is a platform connecting global brands with immersive technology experiences in sports and music. They bridge the gap between innovation in digital/immersive tech and major brand activation, serving Fortune 500 companies across multiple verticals.

Customers

Global brands in FMCG, Automotive, Tech, Telco, Luxury, Sportswear, Fashion; sports and music properties

Culture

Fast-paced startup environment with entrepreneurial mindset; cross-functional collaboration; emphasis on strategic thinking and creative execution

Is This Role For You?

For You If
  • You've closed enterprise partnerships with Fortune 500 brands and carry a real C-suite Rolodex in sports, music, or media
  • You can translate complex tech/product offerings into clear business cases that excite non-technical buyers
  • You're energized by international expansion and thrive managing ambiguous situations in startup environments
  • You blend sales excellence with creative intuition—equally comfortable pitching ROI models and co-creating brand experiences
  • You're willing to travel 50% and genuinely excited about sports/music/media innovation
Won't Work If
  • You need a fully remote setup or minimal travel—this role requires on-site presence in NYC and 50% international travel
  • You've only sold transactional media deals or ad placements; this role demands consultative, multi-year partnership selling
  • You lack established relationships at C-level (CMO, VP Sponsorship, VP Brand) or are uncomfortable cold-calling into new networks

Interview Process

1

Screening Call

30 min with recruiter or Head of People; validate experience, motivations, and international availability.

2

Case Study Discussion

Present a past partnership or deal you closed—focus on complexity, negotiation, and value creation for both parties.

3

C-Level Meeting (likely CEO/COO)

60 min strategic conversation on vision for partnership strategy, international expansion, and fit with L1VE's brand ethos.

4

Cross-Functional Panel

Meet with Creative, Media Sales, and Rights leads; assess collaboration style and ability to operate cross-org.

5

Reference Checks

Calls with 2-3 prior partners, clients, or colleagues who can speak to your deal-closing and relationship-building capabilities.

Interested in this role?

Apply now and hear back within days, not weeks.

Get alerts for growth marketing jobs

Weekly email. Unsubscribe in one click.

About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
Browse all Growth Marketingjobs →