The Challenge
Kavak is a high-growth marketplace disrupting automotive commerce in Latin America. You'll own the growth engine for a scaling platform, driving user acquisition, retention, and marketplace velocity across a competitive regional market.
Your Mission
Audit current growth channels and identify top 3 levers for accelerating buyer/seller acquisition
Establish baseline metrics on unit economics, CAC, and LTV by user segment
Launch one high-impact growth initiative (paid, organic, or viral) targeting 15%+ MoM growth
Build and align growth roadmap with exec team for next 12 months
Scale winning acquisition channels to 30%+ MoM growth in GMV or transaction volume
Optimize marketplace two-sided liquidity (buyer-seller matching) to reduce time-to-sale by 20%+
Establish data infrastructure for real-time growth dashboards and experimentation velocity
Hire and mentor growth marketing team (2-3 roles) and embed analytics/product collaboration
KPIs You'll Own
Monthly Active Users (Buyers + Sellers)
Core marketplace health and addressable market penetration
Gross Merchandise Value (GMV) Growth Rate
Revenue proxy and marketplace momentum
Customer Acquisition Cost (CAC) by Channel
Efficiency of paid and organic acquisition
Lifetime Value (LTV) / Repeat Purchase Rate
Retention and profitability of acquired users
Time-to-Sale / Inventory Turnover
Marketplace efficiency and seller satisfaction
Tools & Stack
Your Team
Your Manager
Likely CEO or COO (VP-level reporting)
Current Team
Likely small existing growth team or individual contributors; structure TBD
Building team; expect to hire 2-3 growth roles within 6 months
The Package
Salary
$60K-$90K USD base
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
Kavak is a Latin American automotive marketplace (buy/sell used cars). The company is scaling rapidly across Mexico and broader region, competing against traditional dealerships with a tech-first, transparent model.
Team Size
1001-5000
Is This Role For You?
- You've scaled B2C or marketplace user acquisition from 0→100K+ or grown GMV 10x+
- You're comfortable with ambiguity and building growth strategy with limited historical data
- You thrive in on-site, high-velocity environments and want hands-on operational impact
- You understand two-sided marketplace dynamics (buyer-seller liquidity, virality loops, network effects)
- You need remote flexibility or prefer distributed teams
- You're waiting for a full playbook—this role is about writing it
- You lack SQL, analytics, or experimentation rigor and rely purely on intuition
Interview Process
Screening Call
Growth background, marketplace experience, and why Kavak
Case Study
Present a growth strategy for a specific Kavak challenge (likely user acquisition or retention)
Exec Panel
Meeting with CEO/COO and potentially product/ops leaders
Final Discussion
Offer and equity conversation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.