Senior Marketing Automation Manager

Accountabilities

• Design, build, and optimize advanced lifecycle marketing journeys across email and multi-channel CRM environments to improve engagement and conversion.

• Develop and maintain scalable marketing automation workflows that support lead generation, nurturing, and customer lifecycle initiatives.

• Monitor, analyze, and optimize CRM and marketing automation platform performance, ensuring system health and operational efficiency.

• Lead experimentation initiatives across segmentation, targeting, messaging, and conversion optimization to improve marketing outcomes.

• Build and refine lead scoring, lead nurturing, and engagement frameworks aligned with business growth objectives.

• Manage integrations and automations between CRM systems and external platforms to ensure seamless data flow and campaign execution.

• Collaborate with cross-functional marketing and data teams to implement scalable automation solutions that support broader marketing strategies.

• Leverage data insights and segmentation strategies to improve personalization, targeting, and campaign effectiveness.

• Stay up to date with emerging marketing technology trends and continuously improve automation capabilities and processes.

Requirements

• Extensive experience in marketing automation, CRM operations, or lifecycle marketing roles in a B2B or technology-driven environment.

• Strong hands-on expertise with platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation tools.

• Proven experience designing and implementing marketing automation workflows, lead scoring models, and segmentation strategies.

• Solid understanding of CRM data structures, lead generation funnels, and marketing performance metrics.

• Experience integrating CRM systems with other platforms and managing data flows across marketing technology stacks.

• Working knowledge of at least two programming or scripting languages such as Python, JavaScript, SQL, or Velocity.

• Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.

• Excellent understanding of modern marketing technology trends and automation best practices.

• Strong communication skills with the ability to collaborate effectively across technical and non-technical teams.

• Proactive, experimental mindset with a strong focus on continuous improvement and measurable impact.

Benefits

• Fully remote working environment with global collaboration across distributed teams.

• Competitive compensation package aligned with experience, skills, and location.

• Annual compensation review and performance-based rewards.

• Personal learning and development budget to support continuous growth.

• Annual leave entitlement and parental leave support.

• Employee assistance programs and wellbeing initiatives.

• Opportunities to travel and meet global teams at company events and sprints.

• Recognition programs and rewards for contributions and achievements.

• Inclusive, international culture focused on collaboration, learning, and excellence.

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