Senior Growth Manager, Re-engagement

Accountabilities:

• Own the end-to-end re-engagement strategy across post-lead and post-contact users, designing multi-channel lifecycle programs that drive users back into the funnel and toward conversion.

• Build and optimize triggered messaging systems across email, SMS, push, in-app, and on-page channels to deliver timely, relevant engagement at key moments.

• Develop self-serve tools, landing pages, calculators, and interactive experiences that reduce dependency on human agents while improving user progression.

• Design agent-support tooling, including templates and content systems that enable faster, more effective personalized follow-ups.

• Build and manage complex lifecycle automation workflows using CRM and marketing automation platforms in collaboration with offshore operations teams.

• Own experimentation and A/B testing across messaging, channel mix, timing, and conversion flows, ensuring statistically sound insights and scalable wins.

• Partner with data teams to build segmentation frameworks that deliver highly targeted messaging based on intent signals, behavior, and lifecycle stage.

• Identify opportunities to improve retention and LTV through continuous optimization of re-engagement journeys and funnel design.

Requirements

• 6+ years of experience in growth, lifecycle marketing, CRM, or re-engagement roles within B2C tech, fintech, insurtech, or marketplace environments.

• Proven track record of driving reactivation, retention, and conversion for high-consideration or high-AOV products.

• Strong multi-channel expertise across email, SMS, push, in-app, on-page, and conversational or voice-enabled experiences.

• Hands-on experience with enterprise CRM and marketing automation tools such as Braze, Iterable, Customer.io, or HubSpot.

• Strong SQL skills with the ability to analyze cohorts, retention curves, LTV, and campaign performance independently.

• Experience building landing pages or lightweight digital experiences using no-code or AI-assisted tools.

• Strong copywriting ability, particularly for trust-sensitive, high-consideration financial or insurance-related messaging.

• Analytical and experimentation mindset with experience running structured A/B tests and interpreting statistical significance.

• Experience collaborating with product managers on shared OKRs and cross-functional growth initiatives.

• Strong ownership mindset with the ability to operate independently and drive outcomes across multiple workstreams.

Benefits

• Competitive compensation aligned with senior growth roles in high-performing tech companies

• Performance-based bonus and potential equity participation

• Fully remote work within the United States

• Comprehensive medical, dental, and vision insurance

• Flexible PTO and strong work-life balance culture

• Retirement savings plan (401k with employer match)

• Learning and development support for professional growth

• Access to modern growth, CRM, and AI-powered tooling environments

• Opportunity to directly impact revenue growth in high-value customer journeys.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1